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Howdy 2019 – what have you got in store for us? 2018 was the year of royal weddings, the Kardashian clan growing by three, and Mark Zuckerberg having a rough time. More importantly we hope that 2018 was an amazing year for you and your business, but if it could have been better, this blog is for you! Because a new year means new beginnings and new chances to zen out and refocus. And we’re in it together #naw.

Like any moreish Chrissy pudding served by nan (which took her literally weeks to make, mind you) prepping for the silly season in your business takes time and it’s not always easy. When things start to get frantic in December thanks to all the end-of-year parties your clients are attending and holidays they’re jetting off to, you need salon software tools that make your day flow as smoothly as custard over nan’s pudding.

We know how busy you are, and how even busier you get towards the pointy end of the year, that’s why we wanted to help take a little stress off you. We have created a list of ideas of what you can do for Black Friday this holiday season so you don’t have to!

As salon, spa or barber shop managers, you would be no stranger to Christmas craziness. No doubt your salon Appointment Book is feeling the pressure too – already packed to the rafters with clients all vying for a few hours of your tender, loving attention and wicked skills. Now it's time to sell!

You can top up their champagne glass and throw in a free head rub as often as you want, but sometimes your guests are looking for more than a few instant perks to win their long-term affection. This is where your loyalty program comes in.

Read on as Shortcuts South Australian Sales Manager, Joan, explains why you should burn the salon appointment book once and for all!

Yes it’s true, we can’t stop raving about the digital wizardry that is Google Ads. Done right, Google Ads can work so well they almost seem like a magic trick – but in fact, it’s all 100% based on science. Read on to learn why the mystical art of Google Ads will work like a charm to conjure up new clients before your very eyes.

'Stylists are not salespeople!' The timeless statement that every salon owner has either heard, muttered to others, and most of the time, come to accept. The reality is there is a little salesperson in each of us. So how can you bring out the sales person in your staff?

Like any business owner worth their salt, you’ve probably heard of the term “SEO”. What you might not be so familiar is exactly what’s actually involved in search engine optimisation, and why it’s fast becoming the number one marketing tool for your salon. spa or barber shop.

We threw a party with Google for the Australian hair and beauty industry. Here are our top three takeaways.

One of the joys of being alive in 2018 is how interconnected we are as a global community. From Sydney to Singapore, Brisbane to Berlin, the world wide web offers an instantaneous portal into other worlds, with more possibilities than we’ve ever dreamed of.

Shortcuts salon software has been developed with you in mind; balayage bosses, fade masters, filler queens – we got you. It’s designed by industry people for industry people!

Shortcuts is constantly releasing new fab features to make your life in the salon even easier. Since we know how busy the day-to-day can be, its easy to understand if some of them may have passed you by. So let’s step back for a second and take a moment to marvel at some of the features you may have missed. 1. Cloud Appointment Book It’s been our game-changing feature, and we certainly haven’t kept the news to ourselves. Our Cloud Appointment Book has been making waves for those who are using it. So why are we loving it so much? This feature helps you work with a new flexibility that suits you. Since you can access the Cloud Appointment Book from any internet-enabled device, like your smartphone or tablet, you can tap into it anytime, anywhere. Whether you’re working from home and want to see how things are going at the salon, or on the go running errands and need to check in. Another massive bonus is it enables you to rebook your clients while they’re still lounging in the chair, or from the privacy of a treatment room. You…

Meet the newest member of the Shorties team; our Queensland Sales Manager, Bianca! Read more about the craziest thing that happened to her in the salon and find out what she loves about Shortcuts.

Are you ready for this? Shortcuts, along with our friends at Google, has just introduced a new way for your clients to book online. It’s called Reserve with Google and we are not exaggerating when we say it is going to change EVERYTHING!

What's the number one place people go when they’re looking for a new hairdresser or beauty therapist? Yup, Google – it’s a no brainer! So how can you take advantage of the online powerhouse that is Google? Read on for my top five things you should be doing on Google, like yesterday.

A brand story is the combination of a few things – how you present your business to the world through messages and actions, and how the world perceives you. Compelling branding is essential to your business, and a brand story is just the thing to help summarise everything you represent.

Online Booking, combined with your salon appointment book is just the thing to take your business from surviving, to thriving! Read on as Shortcuts NSW Sales Manager Jackie gives you five reasons to add Online Booking to your business!