Blog

As we get cosy with the idea of 2021, it’s the perfect time to reflect on the past and look forward to the future. I feel that this year is going to hold so much potential for salons who have proven they can survive and thrive through whatever the world can throw at them, after the fiasco of 2020.

We all love a good makeover story. The feeling of polishing something that’s past it’s prime to make it shiny and new again. We all need our Mia Thermopolis moment in the Princess Diaries when the hand-held mirrors part ways to reveal the new and improved Princess of Genovia. Ugh, an early noughties dream. We’d LOVE to have a makeover just like that on ourselves one day… 😉

Creating a marketing plan is a great way to ensure you have the right plan in place to achieve your goals. Although, it can be a daunting task and hard to even know where to begin!

We chatted with Ingrid van de Berg, our fab New Zealand Sales Manager, about how the barber industry is evolving to include more technology and progress their business even further.  

Ok guys, we get it… 2020 was a rubbish year. From bushfires to a global pandemic, lockdowns to protests, to wild weather and a wild ride of a US election thrown in, it was a year that was… a lot... to handle. At best. But in amongst the real-bad, we like to think there was some good.

Let’s face it, when you have a salon, spa or barber business to run you’re BUSY. With a capital B. You have a lot on your plate, juggling all the demands of your business, not to mention family, friends, and life in general. So wherever you can make your life easier, you’re going to be jumping on that opportunity, right? The simplest way to make your life easier is to (drum roll please…) automate. Seriously. Anything you can automate, just do it!

Let’s face it, when you have a salon, spa or barber business to run you’re BUSY. With a capital B. You have a lot on your plate, juggling all the demands of your business, not to mention family, friends, and life in general. So wherever you can make your life easier, you’re going to be jumping on that opportunity, right? The simplest way to make your life easier is to (drum roll please…) automate. Seriously. Anything you can automate, just do it!

2020 – what a year, right? With restrictions now easing in Victoria (happy dance for face-mask free treatments!) and the rest of Australia and New Zealand gearing up for the holidays, word on the street from our clients is that “every week is a Christmas week from now until the new year”. What that means for businesses is a chock-a-block appointment book, constantly crowded front desks and a roster that looks like a who’s-who of your team zoo – everyone on, all the time.

Cardless checkout is the new, Uber-style way of paying for an appointment. And she’s fancy. You know the convenience of catching an Uber? You sign up and enter in your card details once, and from then on you can catch Ubers wherever and whenever you like! Well, why should paying for a haircut or facial be any different? The answer – it shouldn’t!