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How can you, as a savvy business owner, shape your memorable, edgy and creative-selves to form a lasting impression? The answer? SMS and email marketing!

Have you ever wondered how you can step up your salon marketing game and attract more clients to your business than ever before? Marketing your business can seriously be just as much fun as your wicked scissor skills – you get to be creative, strategic and methodical yet also think on your feet. What’s not to love?!

End of financial year is upon us (oh joy), and we bet you can’t wait to get stuck into your taxes. Jk, we know you’d much rather have your fingers working through hair than flicking through receipts for your accountant, Grant. Since it’s not everyone’s favourite time of year (except Grant’s), we wanted to make the parts where Shortcuts plays a role at least a little bit easier for you!

How can you, as a savvy business owner, shape your memorable, edgy and creative-selves to form a lasting impression? The answer? SMS and email marketing!

People buy from people and their experiences. When someone sees a person has had a fantastic experience with your business, they're more likely to pay attention. Here's a guide to using client testimonials to help your business get more salon bookings!

Hey 2023! Once you’re feeling a little more refreshed after a super deserved break, it’s time to pick yourself up, dust yourself off and ask “what’s next?!” We have a feeling the year ahead is going to be a goodie, and while you have some down time in January, it’s time to get your salon straightened up after hurricane December.

We know you’re a wiz in the salon, but did you know there are ways you could be making money even when your salon’s closed? That’s right!   So put your feet up, grab a glass of whatever you like to drink best and check out these fab tips to help you keep the money rolling in (literally) while you sleep. 

We know you’re a wiz in the salon, but did you know there are ways you could be making money even when your salon’s closed? That’s right!   So put your feet up, grab a glass of whatever you like to drink best and check out these fab tips to help you keep the money rolling in (literally) while you sleep. 

To run a thriving (not just surviving) salon you need to know your break-even point – the point where you need X amount of bookings just to stay in showbiz before you can even start to make a profit – and then you need a strategy to make that profit skyrocket. More bookings X higher value per booking = more $$$ in your back pocket. But how you ask?

In an increasingly-connected world, it seems you can book nearly everything online these days. From dog-walkers to DoorDash, nights away and staycays, and every personal service under the sun – if you aren’t using online booking in your business, you’re missing out on valuable bookings.

We’ve heard whispers on the street that some of you LOVE online booking doing all the hard-yards for your salon, spa or barbershop. And for others, there’s a few more sceptical feels. For those of you who are feelin’ a little nervy, can we offer a fresh perspective? What if we told you a lot of the concerns you may have are just pesky myths? Myths that are 100% bustable.

We know you’re a wiz in the salon, but did you know there are ways you could be making money even when your salon’s closed? That’s right!   So put your feet up, grab a glass of whatever you like to drink best and check out these fab tips to help you keep the money rolling in (literally) while you sleep. 

In our industry, weeks can go by without speaking to your clients. You rely on their loyalty to turn up for their next appointment to keep that good relationship rolling. During this lull in visits is when you need to be doing your darndest to extend that fab service you offer beyond the chair. Lucky for you, we have a few strategies to get that ball rolling!

Unless you were having a snooze under a rock, you might’ve heard that the Australian Federal Budget was announced on March 29th. And there was a whole heap of good stuff in there for small salon, spa and barbershop owners that might tickle your fancy.

So, you’ve heard the news... we’ve FINALLY been able to give you booking buttons for your Facebook and Instagram profiles! Happy dance please everyone 💃 Here's all the call to actions you can use to promote your new booking button!

It’s finally starting to happen! A glimmer of hope after a very, very challenging time for New Zealand and Australia with many states and cities experiencing extended lockdowns. With the government now starting to talk about potential reopening dates for hair, beauty and barbershops, we bet you’re on the edge of your seats and keen to start getting ready to get back to it.

With many hairdressers, barbers, and beauty salons in lockdown, many business owners have had to pivot their brick-and-mortar model and explore new opportunities to keep their revenue flowing.

In one of the most uncertain times we’ve ever found ourselves in, the COVID-19 pandemic has presented us all with emotional stresses we’re not used to. Gone are the days we could travel freely without checking in, or leave the house without hopping online to check the latest restrictions. With all this uncertainty it can sure take its toll on our mental health and emotional wellbeing, especially under some of the toughest lockdown restrictions in the world.