Skip to main content

Blog

11 Proven Salon Marketing Ideas to Catch a New Client’s AttentionBlog

11 Proven Salon Marketing Ideas to Catch a New Client’s Attention

Have you ever wondered how you can step up your salon marketing game and attract more clients to your business than ever before? Marketing your business can seriously be just as much fun as your wicked scissor skills – you get to be creative, strategic and methodical yet also think on your feet. What’s not to love?!
Shortcuts
July 24, 2023
Blog

Get prepped for EOFY

End of financial year is upon us (oh joy), and we bet you can’t wait to get stuck into your taxes. Jk, we know you’d much rather have your fingers working through hair than flicking through receipts for your accountant, Grant. Since it’s not everyone’s favourite time of year (except Grant’s), we wanted to make the parts where Shortcuts plays a role at least a little bit easier for you!
Caitlin Adamson
June 14, 2023
Blog

How to use client testimonials to get more bookings

People buy from people and their experiences. When someone sees a person has had a fantastic experience with your business, they're more likely to pay attention. Here's a guide to using client testimonials to help your business get more salon bookings!
Shortcuts
February 2, 2023
woman planning for her salonBlog

Top things to do NOW to set yourself up for year-long success

Hey 2023! Once you’re feeling a little more refreshed after a super deserved break, it’s time to pick yourself up, dust yourself off and ask “what’s next?!” We have a feeling the year ahead is going to be a goodie, and while you have some down time in January, it’s time to get your salon straightened up after hurricane December.
Caitlin Adamson
January 18, 2023
12 tips to make your xmas marketing a success this holiday seasonBlog

12 tips to boost your revenue this Christmas

We know you’re a wiz in the salon, but did you know there are ways you could be making money even when your salon’s closed? That’s right!   So put your feet up, grab a glass of whatever you like to drink best and check out these fab tips to help you keep the money rolling in (literally) while you sleep. 
Shortcuts
December 6, 2022
6 tools any sole trader needs in their software kitBlog

8 must-have software tools for sole traders

We know you’re a wiz in the salon, but did you know there are ways you could be making money even when your salon’s closed? That’s right!   So put your feet up, grab a glass of whatever you like to drink best and check out these fab tips to help you keep the money rolling in (literally) while you sleep. 
kathryn
November 17, 2022
Blog

How to dial up your booking value ahead of the busy season

To run a thriving (not just surviving) salon you need to know your break-even point – the point where you need X amount of bookings just to stay in showbiz before you can even start to make a profit – and then you need a strategy to make that profit skyrocket. More bookings X higher value per booking = more $$$ in your back pocket. But how you ask?
Caitlin Adamson
November 1, 2022
Blog

5 Online Booking Myths BUSTED!  

We’ve heard whispers on the street that some of you LOVE online booking doing all the hard-yards for your salon, spa or barbershop. And for others, there’s a few more sceptical feels. For those of you who are feelin’ a little nervy, can we offer a fresh perspective? What if we told you a lot of the concerns you may have are just pesky myths? Myths that are 100% bustable.
Caitlin Adamson
September 27, 2022
white cat sleeps under white comforterBlog

4 tips to earn and churn while you’re asleep

We know you’re a wiz in the salon, but did you know there are ways you could be making money even when your salon’s closed? That’s right!   So put your feet up, grab a glass of whatever you like to drink best and check out these fab tips to help you keep the money rolling in (literally) while you sleep. 
kathryn
September 27, 2022
Blog

Extending your customer service beyond the chair

In our industry, weeks can go by without speaking to your clients. You rely on their loyalty to turn up for their next appointment to keep that good relationship rolling. During this lull in visits is when you need to be doing your darndest to extend that fab service you offer beyond the chair. Lucky for you, we have a few strategies to get that ball rolling!
Caitlin Adamson
September 27, 2022
Blog

Guide to reopening your salon

It’s finally starting to happen! A glimmer of hope after a very, very challenging time for New Zealand and Australia with many states and cities experiencing extended lockdowns. With the government now starting to talk about potential reopening dates for hair, beauty and barbershops, we bet you’re on the edge of your seats and keen to start getting ready to get back to it.
Caitlin Adamson
September 16, 2021