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Slaying Solo: Expert advice for independent hairdressers

Discover practical advice and inspiring stories from solo hair professionals in Jo Burgess’ “Slaying Solo” webinar. Elevate your solo business today!

One easy way to to transform your salon’s client experience and increase revenue

Hosted by Jo Burgess, co-founder of Shortcuts, our “Slaying Solo” webinar dove right into what it’s like being on your own in the hair biz. Jam-packed with real-life stories, no-nonsense advice, and tips you can actually use, this session is like your personal playbook for nailing it solo. Whether you’re an experienced solopreneur or just flirting with the idea of striking out on your own, diving into this expert wisdom will give you the boost you need to take charge of your business, really connect with your clients, and keep your cool. Let’s roll through some standout insights from our pros.

Tackle your challenges head-on

Lisa Conway, Business Coach, kicked off with the big question, “Why did you choose to go solo?” Is it all about the freedom, or are you dodging a not-so-great work vibe? Figuring out your “why” is huge. Lisa cut straight to the chase, emphasising the need to tackle your challenges head-on instead of ducking them, and she dropped some killer tips for keeping your mental game strong.

Her no-nonsense analogy, “You can’t pour from an empty cup,” really hits hard, reminding us all why it’s crucial to look after ourselves if we want to succeed in solo business.

“”Self-care isn’t selfish – it’s essential,” Lisa insisted. She laid out simple, practical ways to keep on top of your mental health, emphasising that keeping your head cool is your ultimate weapon against the everyday grind.”

Make every client connection count

Hayley Mears, Founder and Director of Six Underground, jazzed up the chat with her take on making client relationships stick. With solo operators making up 75% of the ANZ hairdressing scene, she explained why it’s essential to keep those connections tight. Hayley came through with some smart moves for catching clients where they hang out online and shared stories of operators who’ve built solid followings through real, meaningful interactions and clever local collaborations.

“Don’t try to be everywhere – just be where it counts,” she advised, pushing for a thoughtful, targeted online presence over just being everywhere.”

Master what you do best

Angela Rose, Solo Operator and Home-Based Salon Owner, talked us through her switch from a busy salon buzz to creating her perfect, peaceful work spot. This change let her totally tailor how she does business. She highlighted how sticking to professional habits like setting clear goals and keeping tabs on her progress has massively boosted her solo success.

“Find your sweet spot and make it yours,” Angela passionately advised. Specialising in what you truly love doing not only eases up your workload but also pulls in clients who want exactly what you’re offering. Angela’s focus on her niche has attracted a clientele that can’t get enough of her unique approach and personal touch.

“Sharpen your skills and let them shine – draw in folks who love what you do,” she added, highlighting how staying true to yourself is key to nailing it solo.”

Take control of your salon’s today

“Slaying Solo” wasn’t just any webinar – it was a deep dive into making it big on your terms in the hair industry. We heard from women who’ve really made their mark, sharing not just their journeys but the actual steps on how to thrive as your own boss. From setting up a workspace that feels just right to building lasting client relationships and keeping your stress in check, the insights we unpacked are pure gold for anyone ready to smash it solo. Feeling inspired and ready to take your solo journey to stellar new heights? Watch the full webinar for a deeper dive into each expert’s advice and expand your toolkit for solo success.  

Take Your Career to the Next Level!

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