One easy way to to transform your salon’s client experience and increase revenue
Tackle your challenges head-on
Lisa Conway, Business Coach, kicked off with the big question, “Why did you choose to go solo?” Is it all about the freedom, or are you dodging a not-so-great work vibe? Figuring out your “why” is huge. Lisa cut straight to the chase, emphasising the need to tackle your challenges head-on instead of ducking them, and she dropped some killer tips for keeping your mental game strong.
Her no-nonsense analogy, “You can’t pour from an empty cup,” really hits hard, reminding us all why it’s crucial to look after ourselves if we want to succeed in solo business.
“”Self-care isn’t selfish – it’s essential,” Lisa insisted. She laid out simple, practical ways to keep on top of your mental health, emphasising that keeping your head cool is your ultimate weapon against the everyday grind.”
Make every client connection count
Hayley Mears, Founder and Director of Six Underground, jazzed up the chat with her take on making client relationships stick. With solo operators making up 75% of the ANZ hairdressing scene, she explained why it’s essential to keep those connections tight. Hayley came through with some smart moves for catching clients where they hang out online and shared stories of operators who’ve built solid followings through real, meaningful interactions and clever local collaborations.
“Don’t try to be everywhere – just be where it counts,” she advised, pushing for a thoughtful, targeted online presence over just being everywhere.”
Master what you do best
Angela Rose, Solo Operator and Home-Based Salon Owner, talked us through her switch from a busy salon buzz to creating her perfect, peaceful work spot. This change let her totally tailor how she does business. She highlighted how sticking to professional habits like setting clear goals and keeping tabs on her progress has massively boosted her solo success.
“Find your sweet spot and make it yours,” Angela passionately advised. Specialising in what you truly love doing not only eases up your workload but also pulls in clients who want exactly what you’re offering. Angela’s focus on her niche has attracted a clientele that can’t get enough of her unique approach and personal touch.
“Sharpen your skills and let them shine – draw in folks who love what you do,” she added, highlighting how staying true to yourself is key to nailing it solo.”