Blog

Cardless checkout is the new, Uber-style way of paying for an appointment. And she’s fancy. You know the convenience of catching an Uber? You sign up and enter in your card details once, and from then on you can catch Ubers wherever and whenever you like! Well, why should paying for a haircut or facial be any different? The answer – it shouldn’t!

Did you know, the average salon loses tens of thousands of dollars from no-shows and cancellations each year? Your Shortcuts system can now help you take down no-shows and bust appointment-bailers with our super simple Cancellations feature!

Keeping track of the clients that come through your salon or barbershop is going to continue to be an important step in the nation’s recovery from COVID-19 – regardless of what stage of restrictions your state or country may be in. Everyone is so aware of the possibility of a second wave, like we’re starting to see in Victoria, so making sure you’re on top of contact tracing in your salon, spa or barbershop is a must.

Suddenly barbers all over Australia and New Zealand are scrambling to figure out how the heck to keep track of the clients walking through their doors when they’ve never taken appointments before. So what can you do ASAP to safeguard your business against COVID-19 and get your contact tracing requirements up to speed?

In this strange new age we’re living in, so many of our wonderful clients have needed to change the way they operate to ensure they are trading more safely and strongly in a coping-with-coronavirus world. From pre-appointment checks, to new cleaning and safety precautions for the team, and limits in waiting areas and appointment times – business owners are finding it hard to know where to start.

When life gives you lemons you’ve gotta make lemonade, honey. Instead of fretting about what you might be losing and what you can’t control, it’s important to try and flip your focus to how you can progress your business and regain control. We have some great tips to help you on your way.

We know you might be playing a bit of catch-up with the clients who are banging down your doors and calling off the hook to make an appointment with you. But it’s the clients who are silent and aren’t hassling you for an appointment that are the ones you really need to focus on. So what are some easy ways you can start to spark that connection with your clients again?

Wondering how you can adapt to be your best reinvented self in this new-normal world? There are so many things the new-normal changes in the client experience – from social distancing, to disposable Styrofoam coffee cups (yeah, we’re not a fan either). So how can you adapt to these new-normal changes – that feel a little strange right now – to continue to deliver the top-shelf experience you strive for?

Give yourself one giant pat on the back honey, ‘cause you have just made it to the other side of the pandemic. But with that we need to dive head-first into adapting to the new-normal. One of those things being your salon marketing and giving it a little shake-up.