Blog

As we get cosy with the idea of 2021, it’s the perfect time to reflect on the past and look forward to the future. I feel that this year is going to hold so much potential for salons who have proven they can survive and thrive through whatever the world can throw at them, after the fiasco of 2020.

We all love a good makeover story. The feeling of polishing something that’s past it’s prime to make it shiny and new again. We all need our Mia Thermopolis moment in the Princess Diaries when the hand-held mirrors part ways to reveal the new and improved Princess of Genovia. Ugh, an early noughties dream. We’d LOVE to have a makeover just like that on ourselves one day… 😉

Creating a marketing plan is a great way to ensure you have the right plan in place to achieve your goals. Although, it can be a daunting task and hard to even know where to begin!

We chatted with Ingrid van de Berg, our fab New Zealand Sales Manager, about how the barber industry is evolving to include more technology and progress their business even further.  

Ok guys, we get it… 2020 was a rubbish year. From bushfires to a global pandemic, lockdowns to protests, to wild weather and a wild ride of a US election thrown in, it was a year that was… a lot... to handle. At best. But in amongst the real-bad, we like to think there was some good.

Let’s face it, when you have a salon, spa or barber business to run you’re BUSY. With a capital B. You have a lot on your plate, juggling all the demands of your business, not to mention family, friends, and life in general. So wherever you can make your life easier, you’re going to be jumping on that opportunity, right? The simplest way to make your life easier is to (drum roll please…) automate. Seriously. Anything you can automate, just do it!

Let’s face it, when you have a salon, spa or barber business to run you’re BUSY. With a capital B. You have a lot on your plate, juggling all the demands of your business, not to mention family, friends, and life in general. So wherever you can make your life easier, you’re going to be jumping on that opportunity, right? The simplest way to make your life easier is to (drum roll please…) automate. Seriously. Anything you can automate, just do it!

2020 – what a year, right? With restrictions now easing in Victoria (happy dance for face-mask free treatments!) and the rest of Australia and New Zealand gearing up for the holidays, word on the street from our clients is that “every week is a Christmas week from now until the new year”. What that means for businesses is a chock-a-block appointment book, constantly crowded front desks and a roster that looks like a who’s-who of your team zoo – everyone on, all the time.

Cardless checkout is the new, Uber-style way of paying for an appointment. And she’s fancy. You know the convenience of catching an Uber? You sign up and enter in your card details once, and from then on you can catch Ubers wherever and whenever you like! Well, why should paying for a haircut or facial be any different? The answer – it shouldn’t!

Keeping track of the clients that come through your salon or barbershop is going to continue to be an important step in the nation’s recovery from COVID-19 – regardless of what stage of restrictions your state or country may be in. Everyone is so aware of the possibility of a second wave, like we’re starting to see in Victoria, so making sure you’re on top of contact tracing in your salon, spa or barbershop is a must.

Suddenly barbers all over Australia and New Zealand are scrambling to figure out how the heck to keep track of the clients walking through their doors when they’ve never taken appointments before. So what can you do ASAP to safeguard your business against COVID-19 and get your contact tracing requirements up to speed?

In this strange new age we’re living in, so many of our wonderful clients have needed to change the way they operate to ensure they are trading more safely and strongly in a coping-with-coronavirus world. From pre-appointment checks, to new cleaning and safety precautions for the team, and limits in waiting areas and appointment times – business owners are finding it hard to know where to start.

When life gives you lemons you’ve gotta make lemonade, honey. Instead of fretting about what you might be losing and what you can’t control, it’s important to try and flip your focus to how you can progress your business and regain control. We have some great tips to help you on your way.

We know you might be playing a bit of catch-up with the clients who are banging down your doors and calling off the hook to make an appointment with you. But it’s the clients who are silent and aren’t hassling you for an appointment that are the ones you really need to focus on. So what are some easy ways you can start to spark that connection with your clients again?

Wondering how you can adapt to be your best reinvented self in this new-normal world? There are so many things the new-normal changes in the client experience – from social distancing, to disposable Styrofoam coffee cups (yeah, we’re not a fan either). So how can you adapt to these new-normal changes – that feel a little strange right now – to continue to deliver the top-shelf experience you strive for?

Give yourself one giant pat on the back honey, ‘cause you have just made it to the other side of the pandemic. But with that we need to dive head-first into adapting to the new-normal. One of those things being your salon marketing and giving it a little shake-up.

When you’re trying to promote and SELL a new service or product, like Online Gift Cards, do you just choose one channel, cross your fingers and hope for results? Nope! One itty-bitty post to Instagram isn’t going to drive those sales all by its lonesome. It has to work with all the other powerful channels you have in your marketing toolkit to get you the results you’re envisioning.

While last week was grim and gloomy in the world of online bookings for our clients, the first few days of this week were BUSY… and things aren't slowing down. When we dug into the numbers we were seeing, we found some absolute 🌟 star performers 🌟. We asked them how they did it - and they told us. Find out how.