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25 years of ShortcutsBlog

25 years of Shortcuts

To celebrate 25 years of Shortcuts, we grabbed some of the team (that could remember back that far) and asked them about life in 1994.
Shortcuts
December 10, 2019
6 kinds of gift-givers and what to sell themBlog

6 kinds of gift-givers and what to sell them

They say that there are only a few types of gift-givers around birthdays or the holidays – all of which take their own spin on purchasing presents for their loved ones. The thing is all of these people are your clients! So how can you serve up a few tantalising present options to help take the guesswork out of gift giving for them?
Shortcuts
October 28, 2019
The content pillars of social mediaBlog

The content pillars of social media

To start creating a framework for your social strategy, begin by getting to know the content pillars and choosing five or six content categories to cycle through. Here are 10 examples of content pillars that are applicable to the salon industry. Have a read, then take your pick!
Shortcuts
September 30, 2019
How to solve super common salon management issuesBlog

How to solve super common salon management issues

Owning a business is never smooth sailing – but if you have quality salon software by your side to help tackle issues, you’ll find that calmer waters are not far away. Read on for tips on ways you can solve super common salon management issues using your salon business software.
Shortcuts
June 12, 2019
5 steps to a successful loyalty campaignBlog

5 steps to a successful loyalty campaign

What comes to mind when you consider the word loyalty? What about your clients? Do you feel your clients are the most loyal, or do they come through your door once or twice never to return again? Regardless of your answer, it's time for a loyalty to program, and we are here to help!
Shortcuts
May 25, 2019
Is this the end of the salon front desk?Blog

Is this the end of the salon front desk?

In an industry where the latest insta trends are king, it’s no surprise that things in the hair and beauty world move fast. But unlike those frosted tips that you probably regretted two weeks later, this is one change you’ll be glad you made!
Shortcuts
April 23, 2019
Removing the filter: Managing guest expectationsBlog

Removing the filter: Managing guest expectations

The story goes like this: Your client walks in and sits down in the chair you’ve prepped for them. You make causal chit-chat as you cape them up. Then, they whip out their phone. You brace yourself as they bring up a photo they found on the ‘Gram or Pinterest and you feel your heart instantly sink.
Shortcuts
April 17, 2019
Hey Victoria, meet Lilly!Blog

Hey Victoria, meet Lilly!

Introducing your new Shortcuts Sales Manager, Lilly! When she's not grabbing a latte at Brunetti's or hanging out in South Yarra, you can find Lilly chatting with salon owners helping them find software to grow their business and simplify their lives.
Shortcuts
March 13, 2019
Your sweet surprise is here: Cloud ReportingBlog

Your sweet surprise is here: Cloud Reporting

People always bang on about knowing your numbers, but what the heck does that actually mean? Spending hours combing through spreadsheets? Yeah, no thanks. For those of you sitting there with your fingers and toes crossed, longing for a more visual way to check your numbers, Shortcuts is going to act like Willy Wonka and grant your biggest wish…
Shortcuts
February 23, 2019
Hey Google! What’s new?Blog

Hey Google! What’s new?

‘Hey Google! What’s the weather like tomorrow?’ ‘Hey Google! Book me a facial on Saturday.’ We’re no stranger to the idea of people casually calling out to Google to ask it a question. But what about booking a hair or beauty appointment? Well, imagine no more…
Shortcuts
February 4, 2019