Blog

As the COVID-19 pandemic rapidly changes each day, we understand how much uncertainty you might be feeling right now. We wanted to collate some thought-provoking business tips that can give you something to focus on, form a strategic game plan, and hopefully progress your business at a time where you may feel it might try and run in the opposite direction.

The Australian Government has announced a number of ways they are offering financial relief to help businesses stay open through Coronavirus. We've broken down exactly what this means for your salon.

There's no doubt that the impacts of COVID-19 on our communities and the industry are already starting to appear, with some salons unable to order enough stock and clients cancelling appointments. Our thoughts are with all of you and we hope you’re safe and healthy.

Hot topic for all the wrong reasons, Coronavirus is on everyone’s minds right now as outbreaks start to spread in Australia and New Zealand. While fighting over toilet paper isn’t going to get our countries anywhere fast in dealing with the pandemic, there’s a few things that will and businesses all over are putting in measures to cope with the spread of the virus.

With technology playing an increasingly pivotal role in the success of your business, it might seem like hard work to retain your clients. But it doesn’t have to be. Read on for our top 3 tips to help you retain clients in this constantly-evolving Digital World.

Coming up with unique hair salon advertising ideas isn’t always the easiest task when you’re a busy barber or salon owner on the run all day. But really there are so many different salon advertising ideas you can use to elevate your business and get in front of the right people at the right time.  

To kick-off the new year, let’s set our sights on the mammoth social media trends we’re going to see in the roaring 20’s. Trust me, these are the 2020 social media trends you don’t want your competitors to find out.

For many around the world, 2020 is a fresh new start where they set New Year’s resolutions, make preparations in their businesses for the new year, and get back to their normal day-to-day. Here in Australia, many of us have bigger things to focus on: The Australian bush fire disaster sweeping the entire nation.

As storm clouds gather, lightning strikes and fires burn, there's no better time to give you all the best tips for keeping your computer safe and sound. Not to mention the data on it! 

To celebrate 25 years of Shortcuts, we grabbed some of the team (that could remember back that far) and asked them about life in 1994.

It's 25 years since Shortcuts was born but how much of 1994 do you remember?

Looking for a comprehensive guide to salon management, regardless of your experience or skill level? Well honey, you’ve come to the right place! We’re going to chat through three key areas of salon business management to focus on.

Ready to set salon targets you're destined to stick to this time around? And ready to find out hands-down the best way to track them? You have come to the right place!

They say that there are only a few types of gift-givers around birthdays or the holidays – all of which take their own spin on purchasing presents for their loved ones. The thing is all of these people are your clients! So how can you serve up a few tantalising present options to help take the guesswork out of gift giving for them?

When it comes to the hair and beauty industry in New Zealand, we’ve long suspected that what this country lacks in size, it makes up for in talent and creativity.

To start creating a framework for your social strategy, begin by getting to know the content pillars and choosing five or six content categories to cycle through. Here are 10 examples of content pillars that are applicable to the salon industry. Have a read, then take your pick!

We created our very own super-simple (seriously) email and SMS (yeah, you read that right) marketing feature which you can use to super-charge your marketing campaigns from now on.

Owning a business is never smooth sailing – but if you have quality salon software by your side to help tackle issues, you’ll find that calmer waters are not far away. Read on for tips on ways you can solve super common salon management issues using your salon business software.