Blog

Keeping your database as neat as a pin is a must when it comes to communicating effectively with your clients. It will enable you to create more effective and targeted marketing campaigns, and help you provide better customer service.

Want to sell more retail? Cultivating a sales-focused front desk team is a great place to start. Your front desk is one of the most important parts of your business, so what are the most effective ways to turn your front desk into a powerful retail sales force?

From viruses to internet scams, exploring the world wide web can seem like risky business! The good news is, it doesn't have to be. There are some simple steps you can take to ensure you and your business are protected.

In today’s world, we are constantly distracted by hundreds of different messages. Whether it’s checking work emails or scrolling through your Facebook news feed, every spare moment is filled with stimulation. As a result, our attention spans becoming shorter, and we are becoming harder to connect with.

If you think that your Shortcuts Point of Sale system is just for transactions, you can think again. Read on to learn some Point of Sale tips and tricks you might not already know about that are guaranteed to make your life easier!

One of the most common mistakes you can make as a business owner is unintentionally making it hard for clients to find, book and return to you. You need to start thinking about convenience as an essential ingredient in the customer experience. Here are five key places to start.

"These days, my role is essentially to ensure the business continues to move forward. This includes training and nurturing staff to help them perform at their very best, overseeing the financial management of the business, and strategic marketing."

You know your potential clients are searching for your services online. Being found online is only half the battle – you also need to get people through the door. Here are our top tips for converting web traffic into new customers for your business.

Did you know, there are a whole heap of powerful features tucked away in your appointment book that might have been hiding from you all this time? Here are our top five appointment book features you might not know about.

With the rise of social media and new technologies, is email marketing dead? If you look at the latest research, the answer is absolutely not – but it is changing. Read on to learn all about what makes great marketing – including the ever-thriving email marketing.

Want to sell more retail? Cultivating a sales-focused front desk team is a great place to start. So what are the most effective ways to turn your front desk into a powerful retail sales force?

Dreaming of a bigger, better, more successful business? The key to staying on track isn't just to hope for the best. Follow these simple goal-setting tips and turn your wishes into reality!

2016 is here, and it’s time to set your eye on the prize and start tackling those business New Year’s resolutions. No matter what your business goals are for the year, executing a consistent marketing calendar is key!

You have the friendliest front desk team in town, and your consultations are honed to perfection, but are you dropping the ball at the checkout? To help you hit the mark every time, here’s our handy checkout checklist.

At Woohoo Salon, we work hard and play hard. We expect a lot from our team, and we reward accordingly. My job is to mentor and motivate, and keep everyone else moving. People come to me for advice – whether it’s career advice, life advice, or just general support, I’m there for the team.

We all know there’s nothing like a great discount to motivate people to spend – but when we decided to hold a flash sale for our gift cards, we never would have guessed just how successful we would be.

As co-owners and managers of Halo Hair Body Beauty, it’s important that we get our formula for success just right. Our livelihoods depend on it. Like many successful salons, our approach and values are at the heart of our success. We are motivated, driven and genuine in our approach and beliefs, and this is something our staff respond to and our clients see reflected in everything we do. Our focus is on always giving our clients the high-quality experience they deserve, but providing great service isn’t the only thing that affects how well our business performs. We also rely on a range of systems and technologies to help us grow our business and ensure we continue to be profitable. These systems streamline our day-to-day lives and give us clarity around exactly what our strengths and weaknesses are, so that we can make critical decisions about how we run our salon. They provide insights into things like why revenue might have dropped slightly this month, why clients are buying so much product at the moment, or why a particular marketing campaign was a success. When we first opened our doors three…

Business partners, high achievers, and occasional mischief-makers, Jen and Sherie are a force to be reckoned with. We caught up with this dynamic duo for a chat about what makes them tick, and discovered a few little secrets along the way… What is your passion? Jen: There’s nothing that makes me happier than helping women with their self-confidence. Sometimes clients walk in to the salon feeling low, and seeing them walk out just oozing confidence is amazing. Sherie: Oh, Jen stole mine! Personally, I love being able to create an effect with a colour and cut completely transforming the way someone looks. Being able to wow them. I’ve had people tell me, “I didn’t think I could look that good”. What motivates you? Jen: Being able to set goals for the future, and achieve them. At the moment we have some big things on the cards – we want to grow our brand and are even looking at opening a second salon. It’s exciting! Sherie: Jen and I have a very similar dream, and are very particular about what we want and how we want it done. In three short…