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Want to sell more retail? Cultivating a sales-focused front desk team is a great place to start. So what are the most effective ways to turn your front desk into a powerful retail sales force?

Dreaming of a bigger, better, more successful business? The key to staying on track isn't just to hope for the best. Follow these simple goal-setting tips and turn your wishes into reality!

2016 is here, and it’s time to set your eye on the prize and start tackling those business New Year’s resolutions. No matter what your business goals are for the year, executing a consistent marketing calendar is key!

You have the friendliest front desk team in town, and your consultations are honed to perfection, but are you dropping the ball at the checkout? To help you hit the mark every time, here’s our handy checkout checklist.

At Woohoo Salon, we work hard and play hard. We expect a lot from our team, and we reward accordingly. My job is to mentor and motivate, and keep everyone else moving. People come to me for advice – whether it’s career advice, life advice, or just general support, I’m there for the team.

We all know there’s nothing like a great discount to motivate people to spend – but when we decided to hold a flash sale for our gift cards, we never would have guessed just how successful we would be.

As co-owners and managers of Halo Hair Body Beauty, it’s important that we get our formula for success just right. Our livelihoods depend on it. Like many successful salons, our approach and values are at the heart of our success. We are motivated, driven and genuine in our approach and beliefs, and this is something our staff respond to and our clients see reflected in everything we do. Our focus is on always giving our clients the high-quality experience they deserve, but providing great service isn’t the only thing that affects how well our business performs. We also rely on a range of systems and technologies to help us grow our business and ensure we continue to be profitable. These systems streamline our day-to-day lives and give us clarity around exactly what our strengths and weaknesses are, so that we can make critical decisions about how we run our salon. They provide insights into things like why revenue might have dropped slightly this month, why clients are buying so much product at the moment, or why a particular marketing campaign was a success. When we first opened our doors three…

Business partners, high achievers, and occasional mischief-makers, Jen and Sherie are a force to be reckoned with. We caught up with this dynamic duo for a chat about what makes them tick, and discovered a few little secrets along the way… What is your passion? Jen: There’s nothing that makes me happier than helping women with their self-confidence. Sometimes clients walk in to the salon feeling low, and seeing them walk out just oozing confidence is amazing. Sherie: Oh, Jen stole mine! Personally, I love being able to create an effect with a colour and cut completely transforming the way someone looks. Being able to wow them. I’ve had people tell me, “I didn’t think I could look that good”. What motivates you? Jen: Being able to set goals for the future, and achieve them. At the moment we have some big things on the cards – we want to grow our brand and are even looking at opening a second salon. It’s exciting! Sherie: Jen and I have a very similar dream, and are very particular about what we want and how we want it done. In three short…

You’ve heard the story before. A review from an unhappy client seems to pop up everywhere, sending the wrong message about your brand to prospective clients. Read on to learn how you can put an end to negative reviews!

The research is in and it shows your clients prefer online booking. Why then, are all salon owners not rushing to implement this tool in their businesses? If you are one of those salon owners clinging to the phone lines, read on.