Blog

Tired of the paper roll running out when you’re half way through printing a client’s receipt? Sick of fumbling around in front of impatient clients while the queue at your front desk grows? We have the answer. Introducing email receipts.

Seamless and business in the same sentence? If you’re a business owner, that probably sounds like sweet music. To many, it’s an elusive goal to successfully operate a seamless, functional business that boosts productivity and profit, while dialling down stress. But is it actually do-able?

If you’re a smooth operator you know how to juggle competing priorities like a pro, without causing a hitch in how your business operates. If you feel like your business needs a primp and polish to help you get to smooth operation station, keep on reading.

Have you ever heard that if you’re a creative and visual person then you use the right side of your brain? Or if you love to plan and like to analyse situations then you tend towards the left side of your brain? The truth is, there’s a good chance that you’re a bit of both.

You already know your guests can't resist a good pampering, but sometimes they also want to share the love and luxury with their friends and family. With the Mobile Guest App, your guests can now book an appointment on behalf of someone else.

It’s a cut-throat industry out there as gents around the world rediscover the allure of barber shops. Barber shops have become something of a man haven, if you will. So how can you revamp your humble shop to provide a relaxing atmosphere for your male guests?

How can you stand out from the crowd when your target audience is jumping between Snapchat and Instagram? It’s a head scratcher. Building a profile on multiple channels can chew up valuable time and can be unnecessarily expensive. So what can you do?

Is digital marketing critical to your salon success? Yes, yes and yes! You only need look around at everyone clinging to their smartphone as though it's a lifeline to know that technology is a must for your business. So how can you wow my clients using the latest tech?

Does your content woo your would-be clients? Are you hanging out where they’ll find you? Do you say the right things to stay top of mind and tip of tongue? Here are six ways to ensure the content you’re creating converts to engaged clients.

We have a little secret for you: marketing is about more than just playing around on Facebook. Don’t get us wrong, marketing is fun and it can also be simple once you’re in the know. If words like SEO send your head spinning, then sit down and let’s work through this together.

Today’s clients have an appetite for all things mobile – and they want to do business with you on their terms. One of the smartest ways to attract new clients and keep your existing ones coming back for more is by serving them up all the modern conveniences they crave. Great service is about more than just a fantastic consultation; it starts when the client searches for you online and continues after they leave. Here are our top mobile technologies to help you satisfy your tech-hungry clientele! Online Booking Convert web traffic to sales with online booking, and allow clients to secure an appointment 24/7. There’s nothing more delicious than instant gratification! Self Check-in No reservations? No problem! Allow your customers to check themselves in online before they arrive. Two-way SMS confirmations Chop your no-shows in half by giving your clients a convenient way to confirm their appointments in their own time. Special offers Whet your clients’ appetites for a hot deal with targeted, last-minute offers sent to their mobile device. Mobile app Bring your mobile offering together and put your business in the palm of your clients’ hands with…

It’s that sinking feeling every salon owner can relate to – you’ve spotted a negative review about your business online. You could have the toughest skin in the business – but it still doesn’t change the fact that getting caught off-guard this way hurts!

Social media is a business owner’s playground. Who doesn’t love taking a break from crunching numbers to post a happy snap of your team on Facebook? If you approach it with a plan in mind, you will be well on your way to effective social media. Fun included.

Left to its own devices, social media can turn into a hungry beast that is impossible to tame! Here’s five ways to keep your social media under control, so that it will become a powerful tool for your business.

So you’ve made your salon business sustainable… that’s fantastic! But don’t let your hard work and commitment go to waste; market it! April is Earth Month, which is the perfect time to create awareness in your community about your sustainability message.

In April, businesses all over the world are turning over a new leaf to help reduce their impact on the environment for Earth Month. There are a few simple, practical steps you can take to help your business become more environmentally friendly.

In the spirit of Earth Month, Shortcuts has partnered with Sustainable Salons Australia to form the ultimate green team, making it easier than ever for businesses to be sustainable.

Your guests visit you because they want to look good, so they will be seeking your advice and expertise. But how can you leave them feeling truly radiant, and make them want to recommend your business to everyone they know?