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What’s your mobile marketing recipe?Blog

What’s your mobile marketing recipe?

Today’s clients have an appetite for all things mobile – and they want to do business with you on their terms. One of the smartest ways to attract new clients and keep your existing ones coming back for more is by serving them up all the modern conveniences they crave. Great service is about more than just a fantastic consultation; it starts when the client searches for you online and continues after they leave. Here are our top mobile technologies to help you satisfy your tech-hungry clientele! Online Booking Convert web traffic to sales with online booking, and allow clients to secure an appointment 24/7. There’s nothing more delicious than instant gratification! Self Check-in No reservations? No problem! Allow your customers to check themselves in online before they arrive. Two-way SMS confirmations Chop your no-shows in half by giving your clients a convenient way to confirm their appointments in their own time. Special offers Whet your clients’ appetites for a hot deal with targeted, last-minute offers sent to their mobile device. Mobile app Bring your mobile offering together and put your business in the palm of your clients’ hands with…
May 13, 2017
Surviving a bad online reviewBlog

Surviving a bad online review

It’s that sinking feeling every salon owner can relate to – you’ve spotted a negative review about your business online. You could have the toughest skin in the business – but it still doesn’t change the fact that getting caught off-guard this way hurts!
May 9, 2017
How to (effectively) play on social mediaBlog

How to (effectively) play on social media

Social media is a business owner’s playground. Who doesn’t love taking a break from crunching numbers to post a happy snap of your team on Facebook? If you approach it with a plan in mind, you will be well on your way to effective social media. Fun included.
April 28, 2017
Tell your sustainability story!Blog

Tell your sustainability story!

So you’ve made your salon business sustainable… that’s fantastic! But don’t let your hard work and commitment go to waste; market it! April is Earth Month, which is the perfect time to create awareness in your community about your sustainability message.
April 3, 2017
Turn over a new leaf for Earth MonthBlog

Turn over a new leaf for Earth Month

In April, businesses all over the world are turning over a new leaf to help reduce their impact on the environment for Earth Month. There are a few simple, practical steps you can take to help your business become more environmentally friendly.
March 28, 2017
3 vital steps for a perfect client experienceBlog

3 vital steps for a perfect client experience

Your guests visit you because they want to look good, so they will be seeking your advice and expertise. But how can you leave them feeling truly radiant, and make them want to recommend your business to everyone they know?
March 1, 2017
How to avoid crashing and burningBlog

How to avoid crashing and burning

One of the best ways to prioritise your wellbeing, while keeping your business healthy, is to automate as much as you can. Here are five cool Shortcuts features that can help you create more downtime without needing to become a time-traveller.
March 1, 2017
How to make love lastBlog

How to make love last

If you aren’t actively romancing your customers, you can be sure that somebody else is! So when you’ve got a business to run, how can you help keep the spark alive with your clients, without running yourself into the ground?
February 14, 2017
Why you should start dating your clientsBlog

Why you should start dating your clients

February is the most romantic month of them all, making now the perfect time to make your guests fall head over heels for your brand, your salon and most importantly, you! Give them something extra special and you’ll be sure to win their hearts.
February 13, 2017
Your new favourite tech accessory is here!Blog

Your new favourite tech accessory is here!

Gone are the days when you had to elbow your way in at the front desk just to book a client in for their next visit, or when you had to juggle multiple logins just to swap between features. You can now do this and more from the convenience of an iPad or tablet!
January 31, 2017
Take a fresh look at your marketing this yearBlog

Take a fresh look at your marketing this year

Hit refresh on your marketing in 2017 with a new strategy that will really pack a punch! The salon, spa and grooming industry is going through such rapid change that keeping up with the latest business crazes can seem almost impossible! Almost.
January 6, 2017
Inspirational New Years resolutions from our clientsBlog

Inspirational New Years resolutions from our clients

We asked a handful of our wonderful clients to share their New Year’s resolutions for 2017 and were blown away by everyone’s enthusiasm. We hope their resolutions ignite a little spark of inspiration to help you define what’s most important for you and your business in the new year.
December 16, 2016
Excellence is in fashionBlog

Excellence is in fashion

At togninis, we pride ourselves on being fashion forward. Our expert team is at the forefront of the latest cutting and colouring trends and technologies, and we are our clients’ trusted advisors on all things hair. We take our commitment to excellence seriously across all aspects of our business. From on-trend styling techniques to the software that is the backbone of our business, we are always pushing the boundaries to ensure we are at the cutting edge. As General Manager, I am particularly interested in new ideas and initiatives that will help diversify our business and grow the togninis brand. When I see an opportunity, I like to grab it as quickly as possible. Technology is essential to the success of any business, and is a key enabler of business growth. Here at togninis, it has helped us improve all aspects of our business, from managing our appointment book, to marketing, to generating sales. Online Booking was designed with business growth in mind, and when it was released I thought we would be crazy not to give it a go. We had been using Shortcuts for years, and I wanted…
November 16, 2016
Six steps to get set for the festive seasonBlog

Six steps to get set for the festive season

The festive season is just around the corner – in fact you’re probably already feeling the pressure! To help ease you into the festive frenzy, we’ve created this quick and easy checklist to help you get set for the silly season. Check it out!
November 1, 2016
Gro a mo, save a broBlog

Gro a mo, save a bro

Movember is more than just the perfect excuse for every bloke you know to start growing a 'stache. Men and women all over the world are jumping on board this annual event to do their bit to help change the face of men’s health. Here’s some inspo to get you started.
October 27, 2016