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How to create the ultimate man caveBlog

How to create the ultimate man cave

It’s a cut-throat industry out there as gents around the world rediscover the allure of barber shops. Barber shops have become something of a man haven, if you will. So how can you revamp your humble shop to provide a relaxing atmosphere for your male guests?
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July 5, 2017
What’s the big deal with social media?Blog

What’s the big deal with social media?

How can you stand out from the crowd when your target audience is jumping between Snapchat and Instagram? It’s a head scratcher. Building a profile on multiple channels can chew up valuable time and can be unnecessarily expensive. So what can you do?
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June 30, 2017
Wow your guests with the latest techBlog

Wow your guests with the latest tech

Is digital marketing critical to your salon success? Yes, yes and yes! You only need look around at everyone clinging to their smartphone as though it's a lifeline to know that technology is a must for your business. So how can you wow my clients using the latest tech?
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June 29, 2017
Six ways to create content that convertsBlog

Six ways to create content that converts

Does your content woo your would-be clients? Are you hanging out where they’ll find you? Do you say the right things to stay top of mind and tip of tongue? Here are six ways to ensure the content you’re creating converts to engaged clients.
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June 8, 2017
How to become a marketing mavenBlog

How to become a marketing maven

We have a little secret for you: marketing is about more than just playing around on Facebook. Don’t get us wrong, marketing is fun and it can also be simple once you’re in the know. If words like SEO send your head spinning, then sit down and let’s work through this together.
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June 5, 2017
What’s your mobile marketing recipe?Blog

What’s your mobile marketing recipe?

Today’s clients have an appetite for all things mobile – and they want to do business with you on their terms. One of the smartest ways to attract new clients and keep your existing ones coming back for more is by serving them up all the modern conveniences they crave. Great service is about more than just a fantastic consultation; it starts when the client searches for you online and continues after they leave. Here are our top mobile technologies to help you satisfy your tech-hungry clientele! Online Booking Convert web traffic to sales with online booking, and allow clients to secure an appointment 24/7. There’s nothing more delicious than instant gratification! Self Check-in No reservations? No problem! Allow your customers to check themselves in online before they arrive. Two-way SMS confirmations Chop your no-shows in half by giving your clients a convenient way to confirm their appointments in their own time. Special offers Whet your clients’ appetites for a hot deal with targeted, last-minute offers sent to their mobile device. Mobile app Bring your mobile offering together and put your business in the palm of your clients’ hands with…
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May 13, 2017
Surviving a bad online reviewBlog

Surviving a bad online review

It’s that sinking feeling every salon owner can relate to – you’ve spotted a negative review about your business online. You could have the toughest skin in the business – but it still doesn’t change the fact that getting caught off-guard this way hurts!
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May 9, 2017
How to (effectively) play on social mediaBlog

How to (effectively) play on social media

Social media is a business owner’s playground. Who doesn’t love taking a break from crunching numbers to post a happy snap of your team on Facebook? If you approach it with a plan in mind, you will be well on your way to effective social media. Fun included.
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April 28, 2017
Tell your sustainability story!Blog

Tell your sustainability story!

So you’ve made your salon business sustainable… that’s fantastic! But don’t let your hard work and commitment go to waste; market it! April is Earth Month, which is the perfect time to create awareness in your community about your sustainability message.
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April 3, 2017
Turn over a new leaf for Earth MonthBlog

Turn over a new leaf for Earth Month

In April, businesses all over the world are turning over a new leaf to help reduce their impact on the environment for Earth Month. There are a few simple, practical steps you can take to help your business become more environmentally friendly.
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March 28, 2017
3 vital steps for a perfect client experienceBlog

3 vital steps for a perfect client experience

Your guests visit you because they want to look good, so they will be seeking your advice and expertise. But how can you leave them feeling truly radiant, and make them want to recommend your business to everyone they know?
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March 1, 2017
How to avoid crashing and burningBlog

How to avoid crashing and burning

One of the best ways to prioritise your wellbeing, while keeping your business healthy, is to automate as much as you can. Here are five cool Shortcuts features that can help you create more downtime without needing to become a time-traveller.
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March 1, 2017
How to make love lastBlog

How to make love last

If you aren’t actively romancing your customers, you can be sure that somebody else is! So when you’ve got a business to run, how can you help keep the spark alive with your clients, without running yourself into the ground?
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February 14, 2017
Why you should start dating your clientsBlog

Why you should start dating your clients

February is the most romantic month of them all, making now the perfect time to make your guests fall head over heels for your brand, your salon and most importantly, you! Give them something extra special and you’ll be sure to win their hearts.
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February 13, 2017
Your new favourite tech accessory is here!Blog

Your new favourite tech accessory is here!

Gone are the days when you had to elbow your way in at the front desk just to book a client in for their next visit, or when you had to juggle multiple logins just to swap between features. You can now do this and more from the convenience of an iPad or tablet!
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January 31, 2017
Take a fresh look at your marketing this yearBlog

Take a fresh look at your marketing this year

Hit refresh on your marketing in 2017 with a new strategy that will really pack a punch! The salon, spa and grooming industry is going through such rapid change that keeping up with the latest business crazes can seem almost impossible! Almost.
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January 6, 2017