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2017 wrapped up by familiar facesBlog

2017 wrapped up by familiar faces

As 2017 draws to a close, we wanted to shine a light on a few familiar faces here at Shortcuts. Grab a cuppa, settle in, and get to know our Shorties’ ride or die 2017 moments, and what they have their sights set on in 2018.
Shortcuts
December 19, 2017
Reign supreme this Black FridayBlog

Reign supreme this Black Friday

The holidays are coming. First comes Halloween, then Hanukkah, Christmas and, before you know it, we will all be counting down as the ball drops into the New Year. But let’s talk about everyone’s favorite day mixed in amongst the festive season: Black Friday.
Shortcuts
November 21, 2017
Giveaways that keep on givingBlog

Giveaways that keep on giving

We all feel the allure of the freebie. It’s almost irresistible. Giveaways not only drive sales for your salon, spa or barber business, they are also dynamite for building your database and increasing engagement with your brand. But what to give?
Shortcuts
November 10, 2017
Go green and clean this National Recycling WeekBlog

Go green and clean this National Recycling Week

It’s time we up the ante on recycling because, yes, National Recycling Week starts on Monday 13th November. Many salon, spa and barber businesses in the industry are getting their grip on waste, cutting down on plastics, chemicals, and all things messy.
Shortcuts
November 9, 2017
Influencer marketing 101Blog

Influencer marketing 101

After the big move towards social media, influencer marketing is the new wave of digital marketing that’s having a BIG impact for big and small brands alike. So what is influencer marketing? Influencer marketing is the new word-of-mouth advertising.
Danielle Lewis
October 24, 2017
Give a little, gain a lotBlog

Give a little, gain a lot

Giving isn’t just about warm fuzzies and full hearts, it’s also a great way to band your team and clients together to grow your salon, spa or barber business. So what can you do to get some good juju for your business – aside from your everyday magic?
Shortcuts
October 20, 2017
Build your very own Customised Form!Blog

Build your very own Customised Form!

We like to be the bringers of good news here at Shortcuts. We’ve heard whispers that you’re keen for a simple way to collect signed waiver forms from clients, and have it sync straight to their online client history record. We’re here to tell you that there is a way!
Shortcuts
October 17, 2017
Now is the time to growBlog

Now is the time to grow

You may want to sit down for this. The average salon loses between 10% - 25% of its client base every year. Ouch! That means, in two to three years time you could find yourself without 50% of your clientele. To combat this, the need to attract and retain new clients is greater than ever.
Shortcuts
September 29, 2017
Your holiday season survival guideBlog

Your holiday season survival guide

It seems like just yesterday we were raising our glasses to 2017. But the time has rolled around again to prepare for the festive season. Nervous? Don’t be – we’ve got your backs with this holiday season survival guide.
Shortcuts
September 8, 2017
Say hello to email receipts!Blog

Say hello to email receipts!

Tired of the paper roll running out when you’re half way through printing a client’s receipt? Sick of fumbling around in front of impatient clients while the queue at your front desk grows? We have the answer. Introducing email receipts.
Shortcuts
August 21, 2017
Create a successful, seamless businessBlog

Create a successful, seamless business

Seamless and business in the same sentence? If you’re a business owner, that probably sounds like sweet music. To many, it’s an elusive goal to successfully operate a seamless, functional business that boosts productivity and profit, while dialling down stress. But is it actually do-able?
Shortcuts
August 18, 2017
Are you a smooth operator?Blog

Are you a smooth operator?

If you’re a smooth operator you know how to juggle competing priorities like a pro, without causing a hitch in how your business operates. If you feel like your business needs a primp and polish to help you get to smooth operation station, keep on reading.
Shortcuts
August 14, 2017
Are you a right-brain creative or a left-brain organiser?Blog

Are you a right-brain creative or a left-brain organiser?

Have you ever heard that if you’re a creative and visual person then you use the right side of your brain? Or if you love to plan and like to analyse situations then you tend towards the left side of your brain? The truth is, there’s a good chance that you’re a bit of both.
Shortcuts
August 8, 2017
The Mobile Guest App just got even betterBlog

The Mobile Guest App just got even better

You already know your guests can't resist a good pampering, but sometimes they also want to share the love and luxury with their friends and family. With the Mobile Guest App, your guests can now book an appointment on behalf of someone else.
Shortcuts
July 19, 2017
How to create the ultimate man caveBlog

How to create the ultimate man cave

It’s a cut-throat industry out there as gents around the world rediscover the allure of barber shops. Barber shops have become something of a man haven, if you will. So how can you revamp your humble shop to provide a relaxing atmosphere for your male guests?
Shortcuts
July 5, 2017
What’s the big deal with social media?Blog

What’s the big deal with social media?

How can you stand out from the crowd when your target audience is jumping between Snapchat and Instagram? It’s a head scratcher. Building a profile on multiple channels can chew up valuable time and can be unnecessarily expensive. So what can you do?
Shortcuts
June 30, 2017
Wow your guests with the latest techBlog

Wow your guests with the latest tech

Is digital marketing critical to your salon success? Yes, yes and yes! You only need look around at everyone clinging to their smartphone as though it's a lifeline to know that technology is a must for your business. So how can you wow my clients using the latest tech?
Shortcuts
June 29, 2017
Six ways to create content that convertsBlog

Six ways to create content that converts

Does your content woo your would-be clients? Are you hanging out where they’ll find you? Do you say the right things to stay top of mind and tip of tongue? Here are six ways to ensure the content you’re creating converts to engaged clients.
Shortcuts
June 8, 2017