Blog

February is the most romantic month of them all, making now the perfect time to make your guests fall head over heels for your brand, your salon and most importantly, you! Give them something extra special and you’ll be sure to win their hearts.

Gone are the days when you had to elbow your way in at the front desk just to book a client in for their next visit, or when you had to juggle multiple logins just to swap between features. You can now do this and more from the convenience of an iPad or tablet!

Hit refresh on your marketing in 2017 with a new strategy that will really pack a punch! The salon, spa and grooming industry is going through such rapid change that keeping up with the latest business crazes can seem almost impossible! Almost.

We asked a handful of our wonderful clients to share their New Year’s resolutions for 2017 and were blown away by everyone’s enthusiasm. We hope their resolutions ignite a little spark of inspiration to help you define what’s most important for you and your business in the new year.

At togninis, we pride ourselves on being fashion forward. Our expert team is at the forefront of the latest cutting and colouring trends and technologies, and we are our clients’ trusted advisors on all things hair. We take our commitment to excellence seriously across all aspects of our business. From on-trend styling techniques to the software that is the backbone of our business, we are always pushing the boundaries to ensure we are at the cutting edge. As General Manager, I am particularly interested in new ideas and initiatives that will help diversify our business and grow the togninis brand. When I see an opportunity, I like to grab it as quickly as possible. Technology is essential to the success of any business, and is a key enabler of business growth. Here at togninis, it has helped us improve all aspects of our business, from managing our appointment book, to marketing, to generating sales. Online Booking was designed with business growth in mind, and when it was released I thought we would be crazy not to give it a go. We had been using Shortcuts for years, and I wanted…

The festive season is just around the corner – in fact you’re probably already feeling the pressure! To help ease you into the festive frenzy, we’ve created this quick and easy checklist to help you get set for the silly season. Check it out!

Movember is more than just the perfect excuse for every bloke you know to start growing a 'stache. Men and women all over the world are jumping on board this annual event to do their bit to help change the face of men’s health. Here’s some inspo to get you started.

Are you ready to rock your holiday season sales targets? Before you dust off the same old displays that you had last year, here are some marketing ideas designed to help your gift cards fly off the shelves.

Getting started today will help ensure your marketing makes a big impact these holidays, and with some careful planning, your promotions will even continue to reap rewards into the New Year! Here’s some of our favourite ideas to help make this Christmas extra merry.

Did you know every new client is worth about $530 per year? And that most salons bring in around 1100 new customers each year? Imagine if you could increase the number of new clients you bring in by just 10%. You can! Just follow these four simple steps.

As a salon owner and stylist, I spent years being frustrated at my lack of performance in building my business. I mean I was doing alright, but I couldn’t help feeling it should have been easier. It is possible to make things simpler if you just yourself one question.

Ever wished you could squeeze more hours into your day? Do you worry that you're spending too much time working in your business, and not enough time working on it? Believe it or not, sometimes the best approach is to just let go!

A well-managed and efficient front desk is the hub around which your entire salon revolves. When things are flowing smoothly at the front desk, everything else seems just that little bit more effortless. It’s as easy as ABC!

One-off promotions can be a great way to get quick wins, but it’s the ongoing campaigns you send year-round that have the biggest impact on your business and client relationships. So, what are the five most important email campaigns you should be sending right now?

Sometimes when you’re running a business, there are so many things that need your attention it feels like you’d give a professional juggler a run for their money. Creating a great online presence might not be at the top of your list, but perhaps it should be.

If I was given $1 every time I heard somebody say, “There are three important things in business: location, location, location...” I’d be a very rich man! But the reality is that today, the whole location, location thing is a load of rubbish!

Ever feel like your marketing is all effort, no reward? Do you spend hours dreaming up the perfect promo, only to discover that it falls completely flat with your clients? Don’t despair, we have some quick wins that will improve your results in no time at all!

Keeping your database as neat as a pin is a must when it comes to communicating effectively with your clients. It will enable you to create more effective and targeted marketing campaigns, and help you provide better customer service.