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Five tips for fabulous festive marketingBlog

Five tips for fabulous festive marketing

Getting started today will help ensure your marketing makes a big impact these holidays, and with some careful planning, your promotions will even continue to reap rewards into the New Year! Here’s some of our favourite ideas to help make this Christmas extra merry.
September 8, 2016
The ultimate guide to getting more referralsBlog

The ultimate guide to getting more referrals

Did you know every new client is worth about $530 per year? And that most salons bring in around 1100 new customers each year? Imagine if you could increase the number of new clients you bring in by just 10%. You can! Just follow these four simple steps.
September 2, 2016
The one question you should be asking yourselfBlog

The one question you should be asking yourself

As a salon owner and stylist, I spent years being frustrated at my lack of performance in building my business. I mean I was doing alright, but I couldn’t help feeling it should have been easier. It is possible to make things simpler if you just yourself one question.
August 22, 2016
Why it’s time to let goBlog

Why it’s time to let go

Ever wished you could squeeze more hours into your day? Do you worry that you're spending too much time working in your business, and not enough time working on it? Believe it or not, sometimes the best approach is to just let go!
August 11, 2016
The ABCs of an effective front deskBlog

The ABCs of an effective front desk

A well-managed and efficient front desk is the hub around which your entire salon revolves. When things are flowing smoothly at the front desk, everything else seems just that little bit more effortless. It’s as easy as ABC!
August 7, 2016
Five emails you should start sending todayBlog

Five emails you should start sending today

One-off promotions can be a great way to get quick wins, but it’s the ongoing campaigns you send year-round that have the biggest impact on your business and client relationships. So, what are the five most important email campaigns you should be sending right now?
August 4, 2016
Are you making these mistakes online?Blog

Are you making these mistakes online?

Sometimes when you’re running a business, there are so many things that need your attention it feels like you’d give a professional juggler a run for their money. Creating a great online presence might not be at the top of your list, but perhaps it should be.
July 9, 2016
Quick wins for your marketing campaignsBlog

Quick wins for your marketing campaigns

Ever feel like your marketing is all effort, no reward? Do you spend hours dreaming up the perfect promo, only to discover that it falls completely flat with your clients? Don’t despair, we have some quick wins that will improve your results in no time at all!
July 7, 2016
Completing a successful stocktakeBlog

Completing a successful stocktake

Keeping your database as neat as a pin is a must when it comes to communicating effectively with your clients. It will enable you to create more effective and targeted marketing campaigns, and help you provide better customer service.
June 27, 2016
Boosting retail sales at the front deskBlog

Boosting retail sales at the front desk

Want to sell more retail? Cultivating a sales-focused front desk team is a great place to start. Your front desk is one of the most important parts of your business, so what are the most effective ways to turn your front desk into a powerful retail sales force?
June 9, 2016
Stay safe onlineBlog

Stay safe online

From viruses to internet scams, exploring the world wide web can seem like risky business! The good news is, it doesn't have to be. There are some simple steps you can take to ensure you and your business are protected.
May 20, 2016
Why marketing is a balancing actBlog

Why marketing is a balancing act

In today’s world, we are constantly distracted by hundreds of different messages. Whether it’s checking work emails or scrolling through your Facebook news feed, every spare moment is filled with stimulation. As a result, our attention spans becoming shorter, and we are becoming harder to connect with.
May 10, 2016
Point of Sale secretsBlog

Point of Sale secrets

If you think that your Shortcuts Point of Sale system is just for transactions, you can think again. Read on to learn some Point of Sale tips and tricks you might not already know about that are guaranteed to make your life easier!
May 9, 2016
Are you easy to love?Blog

Are you easy to love?

One of the most common mistakes you can make as a business owner is unintentionally making it hard for clients to find, book and return to you. You need to start thinking about convenience as an essential ingredient in the customer experience. Here are five key places to start.
May 5, 2016
Anna’s formula for successBlog

Anna’s formula for success

"These days, my role is essentially to ensure the business continues to move forward. This includes training and nurturing staff to help them perform at their very best, overseeing the financial management of the business, and strategic marketing."
April 21, 2016
Converting web traffic to salesBlog

Converting web traffic to sales

You know your potential clients are searching for your services online. Being found online is only half the battle – you also need to get people through the door. Here are our top tips for converting web traffic into new customers for your business.
April 3, 2016