Blog

Even if your business isn’t trading (be it physically or online) it’s important to be regularly connecting with your clients. After all, you want them to be beating down your door once you re-open. We’ve pulled together 7 ways you can connect with your client base while you’re closed – that’s one for every day of the week. How convenient!

The JobKeeper payment package has now passed through parliament. But what does it mean for salons, and how can you access it? We answer the questions on everyone’s minds – plus, give you some real-world examples of how it will work.

We’ve hit the (virtual) pavements and rounded up just a few of the creative ways our Shortcuts community are making money while their businesses are closed. Who knows – one of these could be the pot of gold you’re chasing!

If you haven’t heard, Rewards Club is a feature that bring income to your business RIGHT NOW. You already have in your Shortcuts system and already paying for as part of your subscription. Rewards Club is a spend and save style program that guarantees immediate revenue for you, while giving additional value to loyal clients as a reward for paying upfront. And nope! It won’t cost you an arm and a leg!

There is a long-lost little feature that you have already in your Shortcuts system and are already paying for as part of your subscription that could earn you cash money quick smart. It’s a win-win idea designed to generate cash for you, while rewarding your clients when things return to normal (hopefully sooner rather than later!)

The New Zealand Government has announced a number of ways they are offering financial relief to help businesses stay open through COVID-19 lockdowns.  Find out what this means for your salon.

From the tide of information over the last couple of weeks, we have pulled together a few comments from key industry leaders, to hopefully give you some insight and perspective.  

If you are facing the prospect of temporarily closing your doors, first of all remember that you are definitely not alone. Many salons and barbers are finding that the current COVID-19 pandemic is forcing them to take a temporary closure, and for most cases, it will mean the eventual re-opening when current pressures ease.

As the COVID-19 pandemic rapidly changes each day, we understand how much uncertainty you might be feeling right now. We wanted to collate some thought-provoking business tips that can give you something to focus on, form a strategic game plan, and hopefully progress your business at a time where you may feel it might try and run in the opposite direction.

The Australian Government has announced a number of ways they are offering financial relief to help businesses stay open through Coronavirus. We've broken down exactly what this means for your salon.

There's no doubt that the impacts of COVID-19 on our communities and the industry are already starting to appear, with some salons unable to order enough stock and clients cancelling appointments. Our thoughts are with all of you and we hope you’re safe and healthy.

Hot topic for all the wrong reasons, Coronavirus is on everyone’s minds right now as outbreaks start to spread in Australia and New Zealand. While fighting over toilet paper isn’t going to get our countries anywhere fast in dealing with the pandemic, there’s a few things that will and businesses all over are putting in measures to cope with the spread of the virus.

With technology playing an increasingly pivotal role in the success of your business, it might seem like hard work to retain your clients. But it doesn’t have to be. Read on for our top 3 tips to help you retain clients in this constantly-evolving Digital World.

Coming up with unique hair salon advertising ideas isn’t always the easiest task when you’re a busy barber or salon owner on the run all day. But really there are so many different salon advertising ideas you can use to elevate your business and get in front of the right people at the right time.  

To kick-off the new year, let’s set our sights on the mammoth social media trends we’re going to see in the roaring 20’s. Trust me, these are the 2020 social media trends you don’t want your competitors to find out.

For many around the world, 2020 is a fresh new start where they set New Year’s resolutions, make preparations in their businesses for the new year, and get back to their normal day-to-day. Here in Australia, many of us have bigger things to focus on: The Australian bush fire disaster sweeping the entire nation.

As storm clouds gather, lightning strikes and fires burn, there's no better time to give you all the best tips for keeping your computer safe and sound. Not to mention the data on it! 

To celebrate 25 years of Shortcuts, we grabbed some of the team (that could remember back that far) and asked them about life in 1994.