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Start 2020 off with mindfulnessBlog

Start 2020 off with mindfulness

For many around the world, 2020 is a fresh new start where they set New Year’s resolutions, make preparations in their businesses for the new year, and get back to their normal day-to-day. Here in Australia, many of us have bigger things to focus on: The Australian bush fire disaster sweeping the entire nation.
Shortcuts
January 9, 2020
25 years of ShortcutsBlog

25 years of Shortcuts

To celebrate 25 years of Shortcuts, we grabbed some of the team (that could remember back that far) and asked them about life in 1994.
Shortcuts
December 10, 2019
11 Proven Salon Marketing Ideas to Catch a New Client’s AttentionBlog

11 Proven Salon Marketing Ideas to Catch a New Client’s Attention

Have you ever wondered how you can step up your salon marketing game and attract more clients to your business than ever before? Marketing your business can seriously be just as much fun as your wicked scissor skills – you get to be creative, strategic and methodical yet also think on your feet. What’s not to love?!
Shortcuts
November 4, 2019
6 kinds of gift-givers and what to sell themBlog

6 kinds of gift-givers and what to sell them

They say that there are only a few types of gift-givers around birthdays or the holidays – all of which take their own spin on purchasing presents for their loved ones. The thing is all of these people are your clients! So how can you serve up a few tantalising present options to help take the guesswork out of gift giving for them?
Shortcuts
October 28, 2019
The content pillars of social mediaBlog

The content pillars of social media

To start creating a framework for your social strategy, begin by getting to know the content pillars and choosing five or six content categories to cycle through. Here are 10 examples of content pillars that are applicable to the salon industry. Have a read, then take your pick!
Shortcuts
September 30, 2019
How to solve super common salon management issuesBlog

How to solve super common salon management issues

Owning a business is never smooth sailing – but if you have quality salon software by your side to help tackle issues, you’ll find that calmer waters are not far away. Read on for tips on ways you can solve super common salon management issues using your salon business software.
Shortcuts
June 12, 2019
5 steps to a successful loyalty campaignBlog

5 steps to a successful loyalty campaign

What comes to mind when you consider the word loyalty? What about your clients? Do you feel your clients are the most loyal, or do they come through your door once or twice never to return again? Regardless of your answer, it's time for a loyalty to program, and we are here to help!
Shortcuts
May 25, 2019
Is this the end of the salon front desk?Blog

Is this the end of the salon front desk?

In an industry where the latest insta trends are king, it’s no surprise that things in the hair and beauty world move fast. But unlike those frosted tips that you probably regretted two weeks later, this is one change you’ll be glad you made!
Shortcuts
April 23, 2019
Removing the filter: Managing guest expectationsBlog

Removing the filter: Managing guest expectations

The story goes like this: Your client walks in and sits down in the chair you’ve prepped for them. You make causal chit-chat as you cape them up. Then, they whip out their phone. You brace yourself as they bring up a photo they found on the ‘Gram or Pinterest and you feel your heart instantly sink.
Shortcuts
April 17, 2019
Hey Victoria, meet Lilly!Blog

Hey Victoria, meet Lilly!

Introducing your new Shortcuts Sales Manager, Lilly! When she's not grabbing a latte at Brunetti's or hanging out in South Yarra, you can find Lilly chatting with salon owners helping them find software to grow their business and simplify their lives.
Shortcuts
March 13, 2019