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You need a break! Here’s how you prep for itBlog

Prep for the busy (and storm) season!

Let’s face it, when you have a salon, spa or barber business to run you’re BUSY. With a capital B. You have a lot on your plate, juggling all the demands of your business, not to mention family, friends, and life in general. So wherever you can make your life easier, you’re going to be jumping on that opportunity, right? The simplest way to make your life easier is to (drum roll please…) automate. Seriously. Anything you can automate, just do it!
Caitlin Adamson
December 11, 2020
Automated Marketing: Keeping the Conversation Rolling This Festive SeasonBlog

Automated Marketing: Keeping the Conversation Rolling This Festive Season

Let’s face it, when you have a salon, spa or barber business to run you’re BUSY. With a capital B. You have a lot on your plate, juggling all the demands of your business, not to mention family, friends, and life in general. So wherever you can make your life easier, you’re going to be jumping on that opportunity, right? The simplest way to make your life easier is to (drum roll please…) automate. Seriously. Anything you can automate, just do it!
Caitlin Adamson
November 27, 2020
Preparing for the silly season with ShortcutsBlog

Preparing for the silly season with Shortcuts

2020 – what a year, right? With restrictions now easing in Victoria (happy dance for face-mask free treatments!) and the rest of Australia and New Zealand gearing up for the holidays, word on the street from our clients is that “every week is a Christmas week from now until the new year”. What that means for businesses is a chock-a-block appointment book, constantly crowded front desks and a roster that looks like a who’s-who of your team zoo – everyone on, all the time.
Clea Harbison
November 17, 2020
Cut the queues with Cardless CheckoutBlog

Cut the queues with Cardless Checkout

Cardless checkout is the new, Uber-style way of paying for an appointment. And she’s fancy. You know the convenience of catching an Uber? You sign up and enter in your card details once, and from then on you can catch Ubers wherever and whenever you like! Well, why should paying for a haircut or facial be any different? The answer – it shouldn’t!
Caitlin Adamson
November 16, 2020
Contact tracing made easy with ShortcutsBlog

Contact tracing made easy with Shortcuts

Keeping track of the clients that come through your salon or barbershop is going to continue to be an important step in the nation’s recovery from COVID-19 – regardless of what stage of restrictions your state or country may be in. Everyone is so aware of the possibility of a second wave, like we’re starting to see in Victoria, so making sure you’re on top of contact tracing in your salon, spa or barbershop is a must.
Caitlin Adamson
August 27, 2020
Contact tracing for walk-in barbershopsBlog

Contact tracing for walk-in barbershops

Suddenly barbers all over Australia and New Zealand are scrambling to figure out how the heck to keep track of the clients walking through their doors when they’ve never taken appointments before. So what can you do ASAP to safeguard your business against COVID-19 and get your contact tracing requirements up to speed?
Caitlin Adamson
August 27, 2020
Communicate quickly and easily with these enhancementsBlog

Communicate quickly and easily with these enhancements

In this strange new age we’re living in, so many of our wonderful clients have needed to change the way they operate to ensure they are trading more safely and strongly in a coping-with-coronavirus world. From pre-appointment checks, to new cleaning and safety precautions for the team, and limits in waiting areas and appointment times – business owners are finding it hard to know where to start.
Clea Harbison
July 29, 2020
7 productive things to do while your business is closedBlog

7 productive things to do while your business is closed

When life gives you lemons you’ve gotta make lemonade, honey. Instead of fretting about what you might be losing and what you can’t control, it’s important to try and flip your focus to how you can progress your business and regain control. We have some great tips to help you on your way.
Shortcuts
July 27, 2020
Reconnect with your clients to revive your businessBlog

Reconnect with your clients to revive your business

We know you might be playing a bit of catch-up with the clients who are banging down your doors and calling off the hook to make an appointment with you. But it’s the clients who are silent and aren’t hassling you for an appointment that are the ones you really need to focus on. So what are some easy ways you can start to spark that connection with your clients again?
Caitlin Adamson
July 10, 2020
Re-imagining a top shelf experience in the new normalBlog

Re-imagining a top shelf experience in the new normal

Wondering how you can adapt to be your best reinvented self in this new-normal world? There are so many things the new-normal changes in the client experience – from social distancing, to disposable Styrofoam coffee cups (yeah, we’re not a fan either). So how can you adapt to these new-normal changes – that feel a little strange right now – to continue to deliver the top-shelf experience you strive for?
Caitlin Adamson
July 3, 2020
How to adjust your salon marketing after COVID-19Blog

How to adjust your salon marketing after COVID-19

Give yourself one giant pat on the back honey, ‘cause you have just made it to the other side of the pandemic. But with that we need to dive head-first into adapting to the new-normal. One of those things being your salon marketing and giving it a little shake-up.
Caitlin Adamson
June 26, 2020
How SMS can help you sell MORE Online Gift Cards!Blog

How SMS can help you sell MORE Online Gift Cards!

When you’re trying to promote and SELL a new service or product, like Online Gift Cards, do you just choose one channel, cross your fingers and hope for results? Nope! One itty-bitty post to Instagram isn’t going to drive those sales all by its lonesome. It has to work with all the other powerful channels you have in your marketing toolkit to get you the results you’re envisioning.
Caitlin Adamson
June 23, 2020
How these top salons beat COVID-19 this weekBlog

How these top salons beat COVID-19 this week

While last week was grim and gloomy in the world of online bookings for our clients, the first few days of this week were BUSY… and things aren't slowing down. When we dug into the numbers we were seeing, we found some absolute 🌟 star performers 🌟. We asked them how they did it - and they told us. Find out how.
Clea Harbison
May 28, 2020
11 SMS Best Practice Tips from Message MediaBlog

11 SMS Best Practice Tips from Message Media

SMS marketing is one of THE most powerful forms of marketing in your toolkit. The pros at Message Media (AKA Shortcuts’ fab SMS provider) say that 90% of text messages are read within 90 seconds. Heck, that’s quick! Straight from the horse’s mouth, we’re delivering all of Message Media’s best practice tips for sending effective SMS campaigns.
Caitlin Adamson
May 22, 2020
COVID Recovery Planning: Getting Back to BusinessBlog

COVID Recovery Planning: Getting Back to Business

When lockdowns end and hair and beauty businesses allowed to start operating somewhat normally, it’s time to get your ducks in a row so your business is ready for clients again. Begin by thinking of the things you have control over: cleaning the salon, communicating with your staff, and creating new sanitation processes. By giving yourself time to think about your re-opening plan, you will be able to focus on each key area of your business so you can reopen with a bang! Here are a few ideas to get you started.  1) Revise your COVID-safe plan  Reconsider your current COVID-safe plan and see if there are any improvements that could be made. Think about how you are going to sanitise stations, basins, waiting areas, in between clients, and the entire salon at the end of every day. It’s important to establish and maintain a consistent routine for you and your staff to prevent the risk of contamination within your salon.  In your Shortcuts Appointment Book, consider adding a finishing block titled "Sanitation" or "Sterilisation" if you haven't already. This should be booked after every service to allow a minimum of 15 minutes to clean your space in-between clients.  Plan…
Caitlin Adamson
May 18, 2020