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How to use client testimonials to get more bookings

People buy from people and their experiences. When someone sees a person has had a fantastic experience with your business, they're more likely to pay attention. Here's a guide to using client testimonials to help your business get more salon bookings!
Shortcuts
February 2, 2023
woman planning for her salonBlog

Top things to do NOW to set yourself up for year-long success

Hey 2023! Once you’re feeling a little more refreshed after a super deserved break, it’s time to pick yourself up, dust yourself off and ask “what’s next?!” We have a feeling the year ahead is going to be a goodie, and while you have some down time in January, it’s time to get your salon straightened up after hurricane December.
Caitlin Adamson
January 18, 2023
12 tips to make your xmas marketing a success this holiday seasonBlog

12 tips to boost your revenue this Christmas

We know you’re a wiz in the salon, but did you know there are ways you could be making money even when your salon’s closed? That’s right!   So put your feet up, grab a glass of whatever you like to drink best and check out these fab tips to help you keep the money rolling in (literally) while you sleep. 
Shortcuts
December 6, 2022
6 tools any sole trader needs in their software kitBlog

8 must-have software tools for sole traders

We know you’re a wiz in the salon, but did you know there are ways you could be making money even when your salon’s closed? That’s right!   So put your feet up, grab a glass of whatever you like to drink best and check out these fab tips to help you keep the money rolling in (literally) while you sleep. 
kathryn
November 17, 2022
Blog

How to dial up your booking value ahead of the busy season

To run a thriving (not just surviving) salon you need to know your break-even point – the point where you need X amount of bookings just to stay in showbiz before you can even start to make a profit – and then you need a strategy to make that profit skyrocket. More bookings X higher value per booking = more $$$ in your back pocket. But how you ask?
Caitlin Adamson
November 1, 2022
Blog

5 Online Booking Myths BUSTED!  

We’ve heard whispers on the street that some of you LOVE online booking doing all the hard-yards for your salon, spa or barbershop. And for others, there’s a few more sceptical feels. For those of you who are feelin’ a little nervy, can we offer a fresh perspective? What if we told you a lot of the concerns you may have are just pesky myths? Myths that are 100% bustable.
Caitlin Adamson
September 27, 2022
white cat sleeps under white comforterBlog

4 tips to earn and churn while you’re asleep

We know you’re a wiz in the salon, but did you know there are ways you could be making money even when your salon’s closed? That’s right!   So put your feet up, grab a glass of whatever you like to drink best and check out these fab tips to help you keep the money rolling in (literally) while you sleep. 
kathryn
September 27, 2022
Blog

Extending your customer service beyond the chair

In our industry, weeks can go by without speaking to your clients. You rely on their loyalty to turn up for their next appointment to keep that good relationship rolling. During this lull in visits is when you need to be doing your darndest to extend that fab service you offer beyond the chair. Lucky for you, we have a few strategies to get that ball rolling!
Caitlin Adamson
September 27, 2022
Blog

Guide to reopening your salon

It’s finally starting to happen! A glimmer of hope after a very, very challenging time for New Zealand and Australia with many states and cities experiencing extended lockdowns. With the government now starting to talk about potential reopening dates for hair, beauty and barbershops, we bet you’re on the edge of your seats and keen to start getting ready to get back to it.
Caitlin Adamson
September 16, 2021
How customers are coping during lockdownBlog

How customers are coping during lockdown

With many hairdressers, barbers, and beauty salons in lockdown, many business owners have had to pivot their brick-and-mortar model and explore new opportunities to keep their revenue flowing.
Channing
September 9, 2021
9 ways to maintain your emotional wellbeing in lockdownBlog

9 ways to maintain your emotional wellbeing in lockdown

In one of the most uncertain times we’ve ever found ourselves in, the COVID-19 pandemic has presented us all with emotional stresses we’re not used to. Gone are the days we could travel freely without checking in, or leave the house without hopping online to check the latest restrictions. With all this uncertainty it can sure take its toll on our mental health and emotional wellbeing, especially under some of the toughest lockdown restrictions in the world.
Channing
September 2, 2021
Blog

Being kind in hard times

Hard times bring out the best and worst in humankind. As lockdowns grip the majority of Australia and New Zealand, civil unrest erupts in Afghanistan, and wild weather rips through Turkey and other parts of the EU – so many of us are feeling down in the dumps. And when you’re in a negative head space, that can seep through to every conversation and interaction you have with others.   
Caitlin Adamson
September 1, 2021
Blog

What the government’s support packages in each state mean for your business

With each state experiencing their own roller-coaster journey with the COVID-19 pandemic, it can get pretty confusing for some business owners as to what applies to them. Luckily, Victoria and South Australia have just come out of their lockdown, but we’ve now seen some local government areas in Queensland put into a snap lockdown, and Sydney’s lockdown extended yet again.
Caitlin Adamson
August 2, 2021
Blog

Why you need Shortcuts 8.1 in your life… like YESTERDAY!

Unless you’ve been living under a rock, or had your head buried deep in all the restriction and lockdown carnage Covid is leaving in business right now, then you may have heard our not-so-little secret. WE LAUNCHED SHORTCUTS 8.1! Here’s all the amazing features you have to look forward to in 8.1!
Caitlin Adamson
July 27, 2021