If you haven’t heard, Rewards Club is a feature that can bring income to your business RIGHT NOW. You already have it in your Shortcuts system and already pay for it as part of your subscription. Rewards Club is a spend and save style program that guarantees immediate revenue for you, while giving additional value to loyal clients as a reward for paying upfront. And nope! It won’t cost you an arm and a leg!
If you still need to setup your Rewards Club, be sure to check out this webinar with Shortcuts Educator, Jonny, or read this quick setup guide. Once you’ve got your Rewards Club set up and ready to go, it’s time to start promoting it. Here’s how!
1. Target your BEST clients
Firstly, you need to pinpoint the top 20% of your clients who are the highest paying and most loyal customers you have. These clients are going to be the most likely to pay upfront in advance for services in return for more long-term value. You can work out who these star customers are and what they spend over a 6–month period using Shortcuts reporting features.
Once you’ve identified who your raving fan clients are, have your team divide and conquer. Call each and every one of these clients and tell them about your Rewards Club and sell them the benefits of joining it. We put together a phone script to make the sales pitch a little easier for you and your team members.
Once you’ve targeted your highest paying and most loyal clients, start looking outwards to other marketing avenues.
2. Take it to social
Extend your offer to your Instagram and Facebook followers. It’s likely a lot of your clients would be following you on social media, so getting your Rewards Club offer out via these channels is crucial.
Think of some creative ways to communicate it. Eye-catching imagery for your feeds and stories is a great place to start as well as a compelling caption to stop them scrolling in a heartbeat! The good news is the social media experts at Shortcuts have put together a few social media posts and story templates which you can use to promote your Rewards Club offer today!
Psst! Have you heard about Social Sorted? It’s a social media membership platform that each month delivers 30 unique posts, 30 customisable captions, an in-depth social media action plan and access to an exclusive Facebook group! And a little birdy told us that doors to the membership will be opening up to help you through COVID-19 very, very shortly😉.
3. Target your database with email and SMS
After you’ve called your highest-paying and most loyal clients to have a direct one-on-one conversation with them, turn your attention to your remaining clients. You’re likely to have a whole database full of clients eager to take up your offer! So make sure to communicate your offer with them directly as well is you want to ramp up the number of clients purchasing one of your Rewards Club packages.
With Shortcuts Marketing, you can send emails and SMSs directly to your clients. We’ve even created templates for you to communicate your Rewards Club offer with your database! They include compelling copy which you can cut and paste directly into Shortcuts Marketing, along with some email header images available for you to use.
4. Post on your Google My Business profile
There’s no time like the present than to focus your attention on giving your online presence a little makeover – and that extends to Google. Your Google My business profile is the first thing clients will see when they Google your business, so you want to make sure it’s looking as loud and proud as your Instagram feed.
It also serves as a great place to post updates. They appear as small snippet posts on your profile and can click through to a page on your website for more information. It’s a great way to get your offer front and centre for anyone who may be looking for you at this time! They’re already probably Googling to find out about any of your COVID-19 updates, so it’s prime-time ladies and gents!
Need a hand sprucing up your Google My Business profile? Our very own Google Advisor, Naomi Cribb, can give you a hand! Reach out to her here today. 🙋♀️
5. Offer bonus points for referrals to the club
Leverage the loyal clients who sign up to your Rewards Club membership, and offer them extra points if they refer a friend to your salon, spa, clinic or barbershop. You could offer bonus points to your client when the newly referred guest books (and attends) their first appointment.
6. Offer a free Zoom consultation with a purchase
Since we’re continuing to see lockdowns across Australia and New Zealand, it could feel like a lot for a client to pay for a $500 Rewards Club package and wait for a couple of months before they can redeem any of that upfront cost on your services.
To help them feel like they’re getting some tangible value and instant gratification, offer free 15-30min Zoom consultations with your client. In this time they can ask you any questions they have about tackling a skin concern, caring for their hair during the extended time between appointments, or learning a styling technique.
It’ll also help you control how many at-home box dyes you have to try to undo when you re-open!
7. Embrace video content
In a time where our society is feeling very disconnected from each other, it’s so important to show your face and try and extend that human connection in other ways. Make sure to film Instagram Stories, YouTube videos, or even TikToks if you have a younger audience, to give a more personal touch to your communications with your clients.
Don’t forget! We put together an entire resource hub to help you set up and get the most out of promoting Rewards Club.
8. Encourage staff to maintain relationships
Your stylists and therapists develop such close relationships with their clients and really get to know them on a personal level. Encourage your team to reach out to their regular clients and check in on them. See how they’re going through social distancing and closures, offer them advice if the opportunity presents itself. And don’t forget to drop a mention to your new Rewards Club program! The more clients that know about it, the more they can tell their friends about it.