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Shortcuts New Year's resolutions

Posted on 1st January 2014 by Fleur Murphy

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Happy New Year! For many of us, the first of January is the start of a new chapter; a chance to reflect on the past year, think about what we achieved, celebrate the wins, and set some goals for the next twelve months.

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Why trust and timing will make all the difference to your marketing

Posted on 18th December 2013 by Simone Young

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When it comes to marketing, timing is essential, and earning the trust of potential clients can make the difference between the failure and success of your hair salon business.

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How to make your salon event a success

Posted on 13th December 2013 by Fleur Murphy

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The festive season presents the perfect opportunity to host in-salon events. From a Christmas soiree to a New Year's Eve celebration, now is the time to throw a party! There’s no better way to reward your most loyal clients, and attract a few new ones along the way.

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The perks and pitfalls of opening a new salon

Posted on 20th November 2013 by Simone Young

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Owning my own salon has been my ultimate goal for what feels like forever. I’ve always found inspiration in the energy of a salon, and being able to create my own, vibrant, happy space is something I’ve always dreamed of.

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Your checklist for the festive season

Posted on 1st November 2013 by Fleur Murphy

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You’ve hung the tinsel, your favourite holiday tunes are playing, and the festive spirit is in the air… But are you completely prepared for the holidays? Marketing during the festive rush can be a juggling act, and without a watertight plan it can be easy to forget something important. To help you get organised we’ve prepared a handy holiday checklist for you.

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Motivating your Staff to Sell Retail

Posted on 29th October 2013 by Eric Perera

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If you've heard your staff say 'stylists are not salespeople!', Shortcuts sales expert Eric Perera has some great tips on how you can turn that around. There's an inner salesperson in all of us, here's how to find yours.

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Loyalty and retail sales: The best kept secret in the industry

Posted on 23rd October 2013 by Debbie Miller

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Hate it when your clients buy professional beauty products from the drugstore down the street instead of your salon? Here's the easiest way to protect your business, and your future revenue, from this unfortunate trend known as diversion.

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