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Barbers have carved their own niche in the hair industry – creating successful modern-day barbershops built on the foundations of tradition and heroing one of the longest standing trades. They’ve been revived to become places where fellas go not just for the trendy short back and sides cut, but for a unique experience. An experience where they get to sit back and relax with beer and banter. 

Barbers have carved their own niche in the hair industry – creating successful modern-day barbershops built on the foundations of tradition and heroing one of the longest standing trades. They’ve been revived to become places where fellas go not just for the trendy short back and sides cut, but for a unique experience. An experience where they get to sit back and relax with beer and banter. 

Ever been so flat-out in the salon you’ve rushed a client’s checkout, accidentally keying in $10 instead of $100 – uh oh! You just lost $90 on the transaction and your client’s already zipped out the door? #Awkies! Don’t worry we’ve all been there before...it’s a common mistake that happens more than you think in the salon industry. 

As salon owners, we’re constantly wondering if the service we’re providing is enough. Is my client happy? Will they come back? What if they tell people bad things about my business? The thoughts are endless. 

As we get cosy with the idea of 2021, it’s the perfect time to reflect on the past and look forward to the future. I feel that this year is going to hold so much potential for salons who have proven they can survive and thrive through whatever the world can throw at them, after the fiasco of 2020.

We all love a good makeover story. The feeling of polishing something that’s past it’s prime to make it shiny and new again. We all need our Mia Thermopolis moment in the Princess Diaries when the hand-held mirrors part ways to reveal the new and improved Princess of Genovia. Ugh, an early noughties dream. We’d LOVE to have a makeover just like that on ourselves one day… 😉

Creating a marketing plan is a great way to ensure you have the right plan in place to achieve your goals. Although, it can be a daunting task and hard to even know where to begin!

We chatted with Ingrid van de Berg, our fab New Zealand Sales Manager, about how the barber industry is evolving to include more technology and progress their business even further.