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Have you ever wondered how you can step up your salon marketing game and attract more clients to your business than ever before? Marketing your business can seriously be just as much fun as your wicked scissor skills – you get to be creative, strategic and methodical yet also think on your feet. What’s not to love?!

End of financial year is upon us (oh joy), and we bet you can’t wait to get stuck into your taxes. Jk, we know you’d much rather have your fingers working through hair than flicking through receipts for your accountant, Grant. Since it’s not everyone’s favourite time of year (except Grant’s), we wanted to make the parts where Shortcuts plays a role at least a little bit easier for you!

How can you, as a savvy business owner, shape your memorable, edgy and creative-selves to form a lasting impression? The answer? SMS and email marketing!

People buy from people and their experiences. When someone sees a person has had a fantastic experience with your business, they're more likely to pay attention. Here's a guide to using client testimonials to help your business get more salon bookings!

Hey 2023! Once you’re feeling a little more refreshed after a super deserved break, it’s time to pick yourself up, dust yourself off and ask “what’s next?!” We have a feeling the year ahead is going to be a goodie, and while you have some down time in January, it’s time to get your salon straightened up after hurricane December.

We know you’re a wiz in the salon, but did you know there are ways you could be making money even when your salon’s closed? That’s right!   So put your feet up, grab a glass of whatever you like to drink best and check out these fab tips to help you keep the money rolling in (literally) while you sleep. 

We know you’re a wiz in the salon, but did you know there are ways you could be making money even when your salon’s closed? That’s right!   So put your feet up, grab a glass of whatever you like to drink best and check out these fab tips to help you keep the money rolling in (literally) while you sleep. 

To run a thriving (not just surviving) salon you need to know your break-even point – the point where you need X amount of bookings just to stay in showbiz before you can even start to make a profit – and then you need a strategy to make that profit skyrocket. More bookings X higher value per booking = more $$$ in your back pocket. But how you ask?