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How can you, as a savvy business owner, shape your memorable, edgy and creative-selves to form a lasting impression? The answer? SMS and email marketing!

People buy from people and their experiences. When someone sees a person has had a fantastic experience with your business, they're more likely to pay attention. Here's a guide to using client testimonials to help your business get more salon bookings!

Hey 2023! Once you’re feeling a little more refreshed after a super deserved break, it’s time to pick yourself up, dust yourself off and ask “what’s next?!” We have a feeling the year ahead is going to be a goodie, and while you have some down time in January, it’s time to get your salon straightened up after hurricane December.

We know you’re a wiz in the salon, but did you know there are ways you could be making money even when your salon’s closed? That’s right!   So put your feet up, grab a glass of whatever you like to drink best and check out these fab tips to help you keep the money rolling in (literally) while you sleep. 

We know you’re a wiz in the salon, but did you know there are ways you could be making money even when your salon’s closed? That’s right!   So put your feet up, grab a glass of whatever you like to drink best and check out these fab tips to help you keep the money rolling in (literally) while you sleep. 

To run a thriving (not just surviving) salon you need to know your break-even point – the point where you need X amount of bookings just to stay in showbiz before you can even start to make a profit – and then you need a strategy to make that profit skyrocket. More bookings X higher value per booking = more $$$ in your back pocket. But how you ask?

In an increasingly-connected world, it seems you can book nearly everything online these days. From dog-walkers to DoorDash, nights away and staycays, and every personal service under the sun – if you aren’t using online booking in your business, you’re missing out on valuable bookings.

We’ve heard whispers on the street that some of you LOVE online booking doing all the hard-yards for your salon, spa or barbershop. And for others, there’s a few more sceptical feels. For those of you who are feelin’ a little nervy, can we offer a fresh perspective? What if we told you a lot of the concerns you may have are just pesky myths? Myths that are 100% bustable.