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Converting web traffic to sales

Posted on 3rd April 2014 by Fleur Murphy

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You know your potential clients are searching for your services online, but do you know what drives them to choose you over your competitor around the corner?

Being found online is only half the battle – you also need to get people through the door. Here are our top tips for converting web traffic into new customers for your business.

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After-party marketing

Posted on 25th March 2014 by Simone Young

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There’s nothing like the hush after a big party to give you some time for self-reflection. As I cleared away the last of the champagne glasses after the Mars & Venus launch, I found myself dwelling on the daunting question: what next?

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The Beauty of Text Messages

Posted on 3rd March 2014 by Paul Rose

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With nearly four out of 10 people checking their phone at least every half hour, texts are a simple and immediate way to communicate with your clients. All kinds of businesses - from salons and spas through to vets and mechanics - are using SMS to remind their clients about their appointments.

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A Valentine's surprise for Rebecca

Posted on 14th February 2014 by Fleur Murphy

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Balance Beauty and Nails owner Rebecca Hannan has received the Valentine’s gift of a lifetime from her generous partner James Maruyama: a Shortcuts subscription! The couple spent their Valentine’s Day evening sipping champagne and admiring the view from their favourite restaurant on the waterfront at Queenscliff – the perfect setting for a special Valentine’s surprise.

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Keeping the flame alive with clients

Posted on 3rd February 2014 by Madeline Maguire

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These days, if you aren't actively romancing your customers, you can be sure that somebody else is! When you've got a business to run, how can you help to keep the spark alive with your clients, without running yourself into the ground?

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Simone's sunset soiree

Posted on 30th January 2014 by Simone Young

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The doors were cast open to the balmy evening, the champagne flowed, the DJ played chill-out tunes, and guests mingled with models on the red carpet, showing off the latest fashions and styling trends...

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Top 10 front desk time-savers

Posted on 8th January 2014 by Fleur Murphy

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If your receptionists are feeling frazzled, overwhelmed and exhausted – chances are that your business is suffering. Front desk staff are the heartbeat of all successful salons, spas and clinics, and there’s no doubt that it’s one of the toughest gigs in our industry.

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