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Five ways to make it easy to love you

Posted on 5th May 2014 by Madeline Maguire

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Convenience – one little word that means everything to today’s clients. One of the most common and damaging mistakes you can make as a business owner is unintentionally making it hard for clients to find, book and return to you.

Sure, your front desk staff may call clients right back if they’ve left you a voicemail, but today’s consumers expect more than that – because they never wanted to wait in the first place. These ‘small’ details add up and, although they may not even say anything at the time, can lead to even the most loyal client abandoning you for a salon that feels easier to deal with. 

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Converting web traffic to sales

Posted on 3rd April 2014 by Fleur Murphy

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You know your potential clients are searching for your services online, but do you know what drives them to choose you over your competitor around the corner?

Being found online is only half the battle – you also need to get people through the door. Here are our top tips for converting web traffic into new customers for your business.

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After-party marketing

Posted on 25th March 2014 by Simone Young

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There’s nothing like the hush after a big party to give you some time for self-reflection. As I cleared away the last of the champagne glasses after the Mars & Venus launch, I found myself dwelling on the daunting question: what next?

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The Beauty of Text Messages

Posted on 3rd March 2014 by Paul Rose

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With nearly four out of 10 people checking their phone at least every half hour, texts are a simple and immediate way to communicate with your clients. All kinds of businesses - from salons and spas through to vets and mechanics - are using SMS to remind their clients about their appointments.

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A Valentine's surprise for Rebecca

Posted on 14th February 2014 by Fleur Murphy

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Balance Beauty and Nails owner Rebecca Hannan has received the Valentine’s gift of a lifetime from her generous partner James Maruyama: a Shortcuts subscription! The couple spent their Valentine’s Day evening sipping champagne and admiring the view from their favourite restaurant on the waterfront at Queenscliff – the perfect setting for a special Valentine’s surprise.

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