Shortcuts Salon Marketing
Connect and engage with clients anytime, anywhere
Looking for an easy way to stay connected with your clients in-between appointments, and make sure they’re an engaged and loyal fan for life? Marketing will be your best friend!
Through automated email and SMS salon marketing campaigns, you can reach out to clients when they need to hear from you most. From their birthday, to when it’s time to revisit you, to thanking them for referring a friend, you can keep the good vibes (and client engagement) rolling with automated marketing.
Flexible salon marketing options to suit your marketing needs
Shortcuts has three salon marketing solutions to help you with your email and SMS marketing. Use just one or a combo of all three to suit your needs. Flexibility is the name of the game!
Marketing in the Cloud
Included in every Shortcuts package, Marketing in the Cloud is our simple but powerful salon marketing solution. It’s perfect for creating recurring email and SMS campaigns, or one-off blasts.
MailChimp Integration
Our Mailchimp Integration is all about giving you the power to be creative with your email marketing. Known as a best-of-breed marketing solution with customisable templates and additional features, it’s a marketing solution you’ll love!
Marketing Plus
Suitable for businesses looking for a more advanced marketing tool, this optional upgrade gives you more creative power over your email and SMS marketing. It’s also perfect for multi-site salons needing something more versatile.
Ready to get started?
Want to learn how Shortcuts can take your marketing to the next level?
Which Marketing solution is best for you?
Not sure which Shortcuts salon marketing solution is for you? Compare the three options below. P.S. You can always use all three!
Main features
| Shortcuts Marketing |
Marketing Plus |
Mailchimp Integration |
|
| Email Marketing | |||
| SMS Marketing | |||
| Automated/ongoing campaigns | |||
| Once-off style campaigns | |||
| Targeted list campaigns | |||
| Appointment acknowledgement email & SMS | |||
| No-shows follow up email & SMS | |||
| Unlimited client database size at no extra cost | |||
| Campaign ROI | |||
| Customisable send times and send triggers | |||
| Shortcuts owned | |||
| Cost | Included in all packages | Fees apply Visit shop |
Mailchimp fees apply |
Design features
| Shortcuts Marketing |
Marketing Plus |
Mailchimp Integration |
|
| Advanced design editor | |||
| Drag n drop editor (for designing campaigns) | |||
| HTML editor (for designing campaigns) | |||
| Business logo displayed on emails | |||
| Text can be made into hyperlinks | |||
| Ability to include Online Booking link in campaigns | |||
| Ability to add voucher/offer to emails | |||
| Social media links in email footers | |||
| Shortcuts owned |
Multi-site capability
| Shortcuts Marketing |
Marketing Plus |
Mailchimp Integration |
|
| Multi-site: sends only from the last site a customer visited. | |||
| Multi-site: sends from any site a customer has visited | |||
| Multi-site: create campaign at head office and send on behalf of sites | |||
| Multi-site: Head office and sites can design and send campaigns | |||
| Multi-site: Must opt out at each site visited | |||
| Multi-site: Share campaign designs between sites |
Ready to have Shortcuts salon marketing in your life?
Not a Shortcuts user yet but feel like you NEED our marketing solutions in your life? Yeah you do! Complete the form below and your local sales rep will be in touch.
Want to learn more?
Learn more about the different Shortcuts Marketing solutions below.
Marketing in cloud
Our simple but powerful SMS and email marketing solution. Included in all packages.
Marketing Plus
An optional upgrade with more advanced editing tools. Great for Multi-site salons.
