As we get cosy with the idea of 2021, it’s the perfect time to reflect on the past and look forward to the future. I feel that this year is going to hold so much potential for salons who have proven they can survive and thrive through whatever the world can throw at them, after the fiasco of 2020.
We all love a good makeover story. The feeling of polishing something that’s past it’s prime to make it shiny and new again. We all need our Mia Thermopolis moment in the Princess Diaries when the hand-held mirrors part ways to reveal the new and improved Princess of Genovia. Ugh, an early noughties dream. We’d LOVE to have a makeover just like that on ourselves one day… 😉
Creating a marketing plan is a great way to ensure you have the right plan in place to achieve your goals. Although, it can be a daunting task and hard to even know where to begin!
