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After the big move towards social media, influencer marketing is the new wave of digital marketing that’s having a BIG impact for big and small brands alike. So what is influencer marketing? Influencer marketing is the new word-of-mouth advertising.

Have you ever heard that if you’re a creative and visual person then you use the right side of your brain? Or if you love to plan and like to analyse situations then you tend towards the left side of your brain? The truth is, there’s a good chance that you’re a bit of both.

Meet Andy Pearson: country kid turned inner-city barber, lover of fine Scotch whisky, purveyor of fine haircuts, co-owner of Ziggy’s Barber Salon. At just 27 years of age, Andy has already ticked off some major life goals, but his success story has only just begun.