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Building a better brand

Have you ever wondered how to build a strong brand for your salon, spa or barbershop?

No matter if your business is small or large, branding is the bread and butter of your marketing activities. It’s your essence. Your identity. It should shine through in everything you do, and should be crystal clear in every communication you put out to your target market.

If you balk at the idea of a mission statement and scratch your head at the thought of crafting a brand story – relax. We’ve got you.

In this FREE webinar, we’re going to break down some branding basics. You’ll learn:

  • What exactly a brand is and why it’s more than just a logo
  • How to identify your ideal clients and your arch nemesis (competitors)
  • Ways to pin-point and morph your brand personality
  • How to build your online brand
  • And plenty more!
Caitlin Adamson

Caitlin Adamson is a passionate creative and analytical thinker who brings her love for the written word to the marketing world. She brings her fresh outlook to the Shortcuts team and strives to create strategic and engaging collateral to help salons, spas, clinics and barbers to tackle their business endeavours with confidence.