All resources

Wondering how you can adapt to be your best reinvented self in this new-normal world? There are so many things the new-normal changes in the client experience – from social distancing, to disposable Styrofoam coffee cups (yeah, we’re not a fan either). So how can you adapt to these new-normal changes – that feel a little strange right now – to continue to deliver the top-shelf experience you strive for?

Give yourself one giant pat on the back honey, ‘cause you have just made it to the other side of the pandemic. But with that we need to dive head-first into adapting to the new-normal. One of those things being your salon marketing and giving it a little shake-up.

When you’re trying to promote and SELL a new service or product, like Online Gift Cards, do you just choose one channel, cross your fingers and hope for results? Nope! One itty-bitty post to Instagram isn’t going to drive those sales all by its lonesome. It has to work with all the other powerful channels you have in your marketing toolkit to get you the results you’re envisioning.

While last week was grim and gloomy in the world of online bookings for our clients, the first few days of this week were BUSY… and things aren't slowing down. When we dug into the numbers we were seeing, we found some absolute 🌟 star performers 🌟. We asked them how they did it - and they told us. Find out how.

As you try to rebuild your business, let’s focus on working together to get our communities back to normalcy. Work with each other, rather than against each other and leverage each other’s customer bases. It’s time to partner-up so we can all level-up!

SMS marketing is one of THE most powerful forms of marketing in your toolkit. The pros at Message Media (AKA Shortcuts’ fab SMS provider) say that 90% of text messages are read within 90 seconds. Heck, that’s quick! Straight from the horse’s mouth, we’re delivering all of Message Media’s best practice tips for sending effective SMS campaigns.