Building my business

Introducing the super-simple Shortcuts Marketing!

Caitlin Adamson Sep / 03 / 2019

You may have heard us whisper (or shout) about how important consistent marketing is for your business, and we’re not about to stop here! We love talking about how crucial marketing to your guests when they’re out of your salon, spa or barbershop actually is – but it’s just that impactful to your relationship with your clients! How could we resist?

You may remember Set & Forget Marketing, an email marketing feature which you could use to send out your regular and super essential automated campaigns, such as new client welcomes. Well, here’s the thing… Set & Forget Marketing is no more. But we have good reasons, promise! We created our very own super-simple (seriously) email and SMS (yeah, you read that right) marketing feature which you can use to super-charge your marketing campaigns from now on. It is built entirely within the Shortcuts cloud so you don’t need to open a new platform to do your marketing, making it a much more seamless option for you.

Now, let’s get into the nitty-gritty stuff…

Simplify and conquer

Shortcuts Marketing was designed to make marketing as simple for your business as possible without compromising on impact. It comes with pre-designed, best practice email templates so all of your essential email and SMS marketing campaigns are sorted for you from the get-go! These templates include salon marketing must-haves from no-show follow-ups, appointment acknowledgements, happy birthday messages, to new client welcomes, referral thank-yous, welcoming new guests, and time to see you again reminders. Trust us, we could go on.

These simple templates come ready-made with banner images, copy crafted to resonate with your guests, and even offers. When you first log in to Shortcuts Marketing, you can look over all the templates and if you’re happy with the content, all you need to do is go ahead and activate them. Voila – your marketing is up and running! Crazy easy right?!

If it’s not quite how you like it, you can of course tweak the copy and swap out the images to something you prefer more – but the main thing is you don’t have to! That’s why we have a whole lot of love for Shortcuts Marketing! It’s been designed for those of you who just want something that ticks along in the background and WORKS.

Get targeted

Look, it’s no secret how effective your marketing can really be when you start to tailor your messaging to the clients on the receiving end. It’s so much easier to really nail your communications and see the best results when you know exactly who you’re talking to! Since sending targeted campaigns are so important for your business, you can now send once-off and automated campaigns out to a targeted list of your clients from Shortcuts Marketing.

For example, maybe you would love to send out a marketing blast to clients that regularly book a colour service to offer them a discount on a new treatment. You can start communicating to this targeted list thanks to the super-simple power of Shortcuts Marketing. Check out our quick tutorials here to learn how!

SMS power!

You heard that right, honey. SMS marketing is now built into the same platform as your email marketing so you can make sure you’re delivering the same, consistent message across two key platforms at once. You know how effective SMS confirmations are right? Clients read AND respond to them! It all boils down to the fact we live with our phones in our hands. When we get a text, we look at it straight away. The same goes for SMS Marketing – they’re so super-powerful because they are delivered directly to your client.

You will need an SMS bundle to start harnessing the power of Shortcuts Marketing’s SMS marketing functionality, but you can purchase one today straight from the Shortcuts Shop here.

Eager to learn more about Shortcuts Marketing? Or even better, get started? Heck yeah you do, you savvy lil marketer! This is the place you want to be to learn more and begin your marketing journey today.

Caitlin Adamson
Caitlin Adamson
Caitlin Adamson is a passionate creative and analytical thinker who brings her love for the written word to the marketing world. She brings her fresh outlook to the Shortcuts team and strives to create strategic and engaging collateral to help salons, spas, clinics and barbers to tackle their business endeavours with confidence.

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