COVID-19 Email Templates

Here’s a suite of email templates with header images and optional copy that you can use in Shortcuts Marketing to communicate COVID-19 updates to your clients.

We’ve created the below email templates to help you communicate and market to your clients during this really challenging time! You’ll find templates to help you announce new Covid-19 rules for your business, closing your business, and promoting online gift cards, an online shop and a rewards club.

Closing your business

EMAIL TEMPLATE #1

We’ve created the below email copy which you can use to communicate any COVID-19 practices you have introduced to your salon to your clients. Feel free to edit it to best suit your salon and circumstances! We’ll continue to add new templates to this page, so keep checking back for updates!

To all our valued clients, your comfort and safety is our main priority. We are closely monitoring the circumstances and government recommendations regarding COVID-19.

A note to our clients,

In light of the current COVID-19 pandemic, we wanted to give you an update on the changes we are making in the salon to ensure your safety is our main priority.

If you are unwell, have recently returned from overseas travel or have come into contact with someone with COVID-19, please reschedule, even if you do not have any symptoms.

We are closely monitoring the government and industry advice, and have made some changes in how we operate under their best guidance.

  • We are taking extra care to ensure we are sanitising and cleaning between each client in the chairs
  • We have introduced sanitation-stations with hand sanitiser – please use these, as much and as often as you can
  • We are still committed to your comfort while at [SALON NAME] however you will notice we have begun serving our refreshments/teas/coffees/drinks in disposable cups. This is for the safety of our staff to reduce germ transfer, and you, and we promise we are doing our best to recycle and dispose of these ethically.
  • You may also notice that we have removed magazines/iPads – again, this is to reduce germ transfer. Please feel free to bring in your own reading materials.
  • We ask that you refrain from using cash where possible.
  • We have made changes to space out our salon stations/chairs in an effort to self-distance as much as possible.
  • Our team are following government recommendations, and will all be isolating if they show flu-like symptoms, so we ask for your patience and understanding if we need to reschedule your appointment.

If you are unwell, have recently returned from overseas travel or have come into contact with someone with COVID-19, please reschedule, even if you do not have any symptoms. We will help to accommodate you at a time that suits.

As always, community works best when we band together to help each other. As such, we have a few ways we can offer to help, if you are sick, self-isolating, or quarantined:

  • If you need to reschedule an upcoming appointment, please get in touch and we will accommodate a change
  • If you are running low on hair products and cannot visit the salon, we can arrange delivery or shipping so your hair can still look fab
  • It’s important to keep spirits high – we’ll be regularly jumping on our Facebook/Instagram to connect with our clients, keep you updated, and share inspiring and encouraging posts. We invite you to connect with us at [@instagram page or /facebook page)
  • Reach out to us if there is something we can do for you, and we will do our best in this trying time to help.

During this time, we will do everything in our power to keep our team and our clients safe. Thank you for cooperation, take care and be safe!

EMAIL #2 – SALON CLOSURE

To our valued clients,

Due to the progressing situation with COVID-19, after much consideration we have made the decision to close our salon at this time and for the foreseeable future.

The health and safety of our staff and clients remains our highest priority.

All currently booked appointments will be cancelled – we will get in touch to reschedule once we re-open. We hope that you will continue to support our salon, and rebook your appointment with us in the future.

We will keep you updated, and in our hearts.

Welcome to our image library! You can use any of these email header images in your COVID-19 email communications. To save and use one of the images below, simply click the download button then right click and save the image.

Email Header Images

Promote online gift cards

Don’t have online gift cards set up? You’re missing out on amazing revenue driver while your business is locked down! Learn more about online gift cards for your salon here.

Email #1 – Announcing Online Gift Cards 

Subject lines:  

Give the gift of choice 

We’ve made gifting super simple! 

Guess what we’ve got… 

Copy: 

Hey [first name], 

We’re excited to announce gift cards are now available online through our website! Treat yourself or a loved one, and send them a digital gift card to use in salon.  

Easy to buy, and even easier to redeem – simply choose your gift card amount, give us the details of your special someone and we’ll send them the virtual voucher along with your message!  

With a range of price points to suit your gift-giving, you can make someone’s special day with an online gift card.
 

To purchase, simply visit our website: [insert salon website link] or call us today on [phone number]. 
[SALON NAME]  

Email #2 – Promoting Online Gift Cards 

Subject lines:  

We’ve got the perfect gift idea… 

We know what your loved ones REALLY want… 

Copy: 

Hey [CLIENT NAME], 

Do you struggle to think of presents for your loved ones? We sure do! 

We’ll let you in on a secret… we think the best gift you can give is the gift of choice – who doesn’t love a guilt-free opportunity to treat yourself?  

Gift cards are the ultimate present – and now you can purchase them online, and have them sent straight to your special someone’s inbox! So even if you’re far away (or left it till the last minute – we’re all guilty of this occasionally!) you can make their day with an online gift card.

Simply visit our website, choose your gift card amount, give us the details of your special someone and we’ll send them the virtual voucher along with your message! 

Give the perfect gift via our website: [insert salon website link] or call us today on [phone number]. 

[SALON NAME]  

Email #3 – Promoting Additional Value 

Subject lines:  

Give MORE for less 

We’re giving you FREE money! 

Copy: 

Hey [CLIENT NAME], 

We know times are tough for a lot of people at the moment. But that shouldn’t stop you treating yourself!  

Right now, we’re giving back to all our lovely clients. When you purchase an online gift card through our website, we’re adding an extra gift from us – an extra [percentage amount] in value!  

So a $100 gift card will be worth $[value] – $200 will give you $[value], fully redeemable in salon.

Simply visit our website, choose your gift card amount, give us the details of your special someone (or yourself!) and we’ll email a virtual voucher along with your message! 

Get your gift card via our website: [insert salon website link] or call us today on [phone number]. 

[SALON NAME] 

 

Email Template #4 – Online Gift Cards for loved ones 

Subject lines:  

Show your loved ones you care  

Brighten than special person’s day!  

Give the best gift of all 

Cheer up their lockdown blues 

Copy: 

To our gorgeous client’s stuck in lockdown right now – we miss you and we’re thinking of you! This is such a tough time for us all, and we know many of you and your loved ones are feeling the burden.  

If you have a loved one who’s stuck in lockdown and struggling, brighten their day by sending them an online gift card to show them you’re thinking of them ❤️ 

They’ll be able to redeem the virtual voucher at their appointment with us, and we will be sure to pamper them after a very tough lockdown!  

Simply visit our website, choose your gift card amount, give us the details of your special someone and we’ll send them the virtual voucher along with your message. 

Show them you’re thinking about them with the perfect gift via our website: [insert salon website link] or call us today on [phone number].  

 

Email Template #5 – Online Gift Cards for clients 

Subject lines:  

Give a gift to your future self 

Treat your future self!  

Gift cards for you & your loved ones! 

Copy: 

To our gorgeous client’s stuck in lock down right now – we miss you! And we bet your ____ [hair / nails / skin] misses us too!  

An online gift card is the perfect way to invest in your future self!  

You can purchase an online gift card straight from our website. Simply choose your gift card amount, enter your details and we’ll send you a virtual voucher to redeem at your next appointment!  

We can’t wait to see you again x  

Welcome to our image library! You can use any of these email header images in your email communications. To save and use one of the images below, simply click the download button then right click and save the image.

Email Header Images

Promote your online shop

Is your salon currently closed? Don’t let those [shampoo & conditioner/hair wax and pomade/skincare] sales go to the big online retailers – remind your clients they can shop their regimes through your online shop! 

Psst – no online shop? No worries! Check out our Shopify resources and use our Shortcuts/Shopify connection to get selling today.

Email #1 – Introducing your shop 

Subject line: 

Time to stock up? Shop your favourites online! 

Products running low? We’ve got you covered.  

Want to feel like you’ve just visited [SALON NAME]? Find out how.  

Time for a little lockdown pamper? We got you, boo.  

 Copy: 

Guess what [CLIENT NAME]? 

We didn’t want ____ [to let your locks lose their lustre/ to leave your look lacking on your Zoom drinks / you to let those brows get too unruly / you to skip steps in your skincare regime] just cause we’re all locked down.  

We’ve set up an online shop, so you can stock up and feel great.  

Simply SHOP HERE [link] and treat yourself. We can even give product advice! 

Shipping is available for [INFORMATION ABOUT SHIPPING OPTIONS]. 

Want help deciding what to buy, or want to find out what we’ve used in the past? Give us a call or email and we can check your client file. 

We are so excited to be able to ____ [fix that shopping itch / fill your empties / keep you feeling gorgeous] during lockdown – and we can’t wait to see you back in salon on the other side.  

Stay safe, and healthy.  

[SALON NAME] 

 

Email #2 – Follow up / reminder 

Subject line: 

Don’t forget you can shop your favourite products online! 

A reminder to restock your [PRODUCT TYPE] 

Replenish those empties – shop online today.  

Missing [SALON NAME]? Visit us virtually! 

 Copy: 

Hey [CLIENT NAME], 

Lockdown is tough, huh. We miss you – and we bet your ____ [hair / beard / skin] misses us too.  

We wanted to check in, send our well wishes, and remind you that you can still get your favourite products from us, via our online shop.  

Click here to visit our store and get shopping today. [INSERT LINK] 

Remember – if you need help choosing a product, or can’t remember what we’ve used on you in ____ [salon / store] in the past, you can give us a call or email and we will have a look in your file.  

Stay safe, and healthy.  

[SALON NAME] 

Email Header Images

Promote a rewards club

Email #1 – Introducing Rewards Club

Subject lines:

Help us now and be rewarded later

Help us, and we’ll help you

Let us reward you for your support

Want free services when we re-open?

Copy:

Dear [CLIENT NAME]

With the world as wild as it is right now, we are humbled and grateful to have the wonderful clients we do. Our clients are like our family, especially ones we see as often as you!

Although we have regrettably had to close our salon doors (for now!) we are pleased to be able to offer our new Rewards Club membership option to our clients, family, and friends.

Our Rewards Club is like a “Spend and Save” offer. By purchasing a membership now, you’ll be rewarded with bonus $$$ to spend on services in salon, over the next 6 months.

This allows us to keep our business running, so that we can get our doors open and get you back in the chair, spending those bonus points.

Rewards Club membership offer:

[insert your offer here, e.g. Spend $500 and be rewarded with $750 to spend on services]

This offer is strictly limited – get in touch today via phone or email to secure your membership.

We are so excited to see you on the other side.

Stay safe, and healthy.

[SALON NAME]

Email #1 v.2 – Introducing Rewards Club

Subject lines:

Our reward to you

We just wanted to say THANKS!

Help us now and we’ll treat you when we re-open!

Copy:

Dear [CLIENT NAME]

While we’ve had to close our doors for your safety and our staff’s safety, please know that we can’t wait to see you again once this has all blown over!

We need you now more than ever, so we can come back bigger, better and BOLDER.

So we’ve come up with a little plan that can ensure we stay in business, while delivering you the star service you know and love. But this time with a whole lot more value for you as a BIG thank you <3

We are excited to offer our new Rewards Club program to our beautiful clients, friends and family.

Rewards Club is a membership style program, where you can choose to purchase one of our packages on offer and in return receive (extra value/double the value) in points to redeem on any of our services over the next (TIMEFRAME HERE).

Our Rewards Club packages are:

[insert your offers here, e.g. Spend $500 and be rewarded with $750 to spend on services]

We only have a limited number of Rewards Club packages available, so call (NUMBER HERE) or email us (EMAIL HERE) today to make sure you’re one of our lucky clients!

With Rewards Club, we can make sure that we can open our doors with our same wonderful team post-COVID.

Together, we can kick it!

(SALON NAME)

Email #2 – Reminder about Rewards Club

Subject lines:

Last chance for rewards!

Our loyalty Rewards program is closing soon!

Want free services when we re-open?

Copy:

Dear [CLIENT NAME]

We have been so overwhelmed with the response to our Rewards Club! Thank you, from the bottom of our hearts, to those of you that have already joined. Your support and loyalty means the world to us.

With such a positive response, we are pleased to offer our final Rewards Club membership places to our most valued clients, family, and friends. We don’t want you to miss out.

Our Rewards Club is like a “Spend and Save” offer. By purchasing a membership now, you’ll be rewarded with bonus $$$ to spend on services in salon, over the next 6 months.

This allows us to keep our business running, so that we can get our doors open and get you back in the chair, spending those bonus points.

Rewards Club membership offer:

[insert your offer here, e.g. Spend $500 and be rewarded with $750 to spend on services]

This offer is strictly limited, and we only have a few places remaining. Reply to this email or give us a call to secure your spot.

We are so excited to see you on the other side.

Stay safe, and healthy.

[SALON NAME]

Email #2 v.2 – Reminder about Rewards Club

Subject lines:

Extra Rewards Club packs available!

Get your Rewards Club pack today!

Thank you – you’ve saved us!

Extra services for YOU when we re-open

Copy:

Hi (CLIENT NAME)

Wow! We just wanted to say a major THANK YOU to all our wonderful clients who have already purchased one of our Rewards Club packages. We can’t wait to see you in our chair again and give you the post-Corona GLOW UP you deserve!

We don’t want any of our gorgeous clients to feel like they’re missing out, so we’ve released a few more packages just for you!

Rewards Club is a membership style program, where you can choose to purchase one of our packages on offer and in return receive (extra value/double the value) in points to redeem on any of our services over the next (TIMEFRAME HERE).

Our Rewards Club packages are:

[insert your offers here, e.g. Spend $500 and be rewarded with $750 to spend on services]

To claim your Rewards Club package before they’re all gone, call (NUMBER HERE) or email us (EMAIL HERE) today to make sure you’re one of our lucky clients!

We can’t wait to open our doors again and keep 2020 moving. Stay safe and we’ll see you soon.

And remember – hands off the box dye!

(SALON NAME)

Welcome to our image library! You can use any of these email header images in your Rewards Club email communications. To save and use one of the images below, simply click the download button then right click and save the image.

Email Header Images

Lockdown survival tips campaign

Is your state/city currently in lockdown? Be sure to stay connected by reaching out to your clients via email or SMS to show them some love and offer some tips for when they can’t get to your [salon/spa/barbershop] 💗 

 

Email #1 – Multiple tips for clients in lockdown 

Subject line: 

Stuck in lockdown? We’re here for you! 

How to look after your locks in lockdown: 

Our top tips to keep your skin in shape at home! 

Our essential lockdown survival tips: 

 

Copy: 

Guess what [CLIENT NAME]? 

We didn’t want ____ [to let your locks lose their lustre/ to leave your look lacking on your Zoom drinks / you to let those brows get too unruly / you to skip steps in your skincare regime] just cause we’re all locked down.  

So our top [stylist / therapist / barber] [NAME] has got some hot tips for you that you can action from the couch / bed / bath or wherever you’re embracing lockdown life.  

TIPS: 

1)  

2) 

3)  

For more advice, remember you can always reach out to our team directly via [phone / email / our socials]!  

Stay safe, and healthy.  

[SALON NAME] 

 

Email #2 – series of tutorials on social or in email- intro 

Subject line: 

Lockdown Learning 101 – join us! 

Don’t be a #beautyschooldropout  

Missing [salon name]? Learn our tricks… 

 

Copy: 

Hey [CLIENT NAME], 

They say knowledge is power – and we’re here to share that love.  

Over the next few weeks we’re tapping into the wealth of knowledge our team have to offer and sending you some #lockdownlearning to keep you entertained, keep your mind moving, and keep your [mane / face / hair] upkept.  

Check out our first tutorial by the talented [TEAM MEMBER] and learn how to [TUTORIAL]: 

[LINK OR EMBED VIDEO/TEXT] 

Remember to [Like our page / click follow / add our email to your contacts] so you don’t miss what’s to come! 

Stay safe, and healthy.  

[SALON NAME] 

 

Email #3 – series of tutorials on social or in email – subsequent weeks 

Subject line: 

We’re back with our bag of tricks… 

Don’t be a #beautyschooldropout  

Learn how to [TUTORIAL] 

 

Copy: 

Hey [CLIENT NAME], 

Guess who’s back…. back again….. it’s us! We’re popping into your inbox with our next helpful home remedy.  

Check out our tutorial by the talented [TEAM MEMBER] and learn how to [TUTORIAL]: 

[LINK OR EMBED VIDEO/TEXT] 

PS – don’t forget to [Like our page / click follow / add our email to your contacts] so you don’t miss what’s to come! 

Stay safe, and healthy.  

[SALON NAME] 

Email Header Images