The decline in client loyalty is such a hot topic for salons that we decided to hit the streets and find out what’s going on.
We spoke to real people about why they cheated on their last hairdresser, and the number one reason we discovered was a lack of communication during and after the consultation.
Interestingly, almost everyone would have been willing to give the salon another chance if they reached out with an email, review or special offer.
If you’re looking to grow your business this year, focusing on loyalty is a great place to start.
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