Building my business

Jo reveals her Google top five

Jo Burgess Sep / 27 / 2018
Joanna Burgess

What’s the number one place people go when they’re looking for a new hairdresser or beauty therapist? Yup, Google – it’s a no brainer!

In fact, four out of five consumers search for local businesses online. Which means if you have a salon, spa or barber shop, the potential for Google to help connect you with potential clients is enormous.

So how can you take advantage of the online powerhouse that is Google? Read on for my top five things you should be doing on Google, like yesterday.

1. Google My Business

Google My Business is a relatively quick win when it comes to ramping up your online presence. It appears when someone searches on Google or in Google Maps for a business like yours, and essentially lets you strut your stuff online.

Your listing includes all the must-haves that will have new clients falling for you online. From reviews to special offers, images to blog posts, opening hours, links to your website, maps and more (seriously, I could go on!), you can customise your Google My Business so that it showcases you at your very best.

Here’s where things get a bit technical: the more optimised your profile is with keywords that Google loves, the better your chances of getting found online.

Sound like too much trouble? I totally get it, you’ve already got so much on your plate – running a business ain’t easy! That’s why we’re here to help you get started. We have a special introductory offer on our Google My Business packages that is a must, trust me!

2. Google Reviews

Ah, reviews, you’ve got to love them. You and I both know that a good online review can give you instant credibility, it’s almost as good as a personal referral when it comes to drumming up new business.

What you might not know is that reviews are also essential for your SEO – otherwise known as Google juice! Having plenty of reviews can do wonders for your local search ranking, helping potential clients in your area find you.

If you’re worried about those negative people who seem to get a kick out of posting nasty reviews, don’t let it put you off – providing a genuine response will show that you care, and you can also take steps to remove any reviews you think are inappropriate.

3. Mobile-responsive website

More than 60% of people searching on Google are using mobile devices, which is why it’s so important to make sure your website is “mobile responsive” – (a fancy way of saying it looks as gorgeous on mobile or tablet as it does on PC).

Google loves a website that look great on a phone or tablet – so much so, that if your’s is mobile responsive it’s more likely to outrank your competitors’ websites that are not. Yep, that’s right. Having a mobile responsive website could mean the difference from reigning supreme at the number one spot on Google, or fighting for a place on the second page.

So if you don’t already have a mobile responsive website (and you can find that out right here), I highly recommend you get onto that, pronto!

4. Google Ads

Google Ads are right up there with my top things you should be doing on Google. Although you will need to dig a little more deeply into your pockets for this one, it is 100% worth it if you have the right, industry-specific strategy.

Creating ads that make you look good and communicate your unique value proposition are going to be the most effective, as they will help potential customers see you before they even consider the competition.

I’m not going to lie though – Google Ads are enough to send even an experienced marketer’s mind spinning, let alone a business owner who’s already hustling like crazy!

That’s why we have a new digital marketing team here at Shortcuts which is dedicated to helping you navigate the digital space. They are here to do the grunt work for you and make sure Google loves you to pieces. Click here to find out more.

5. Reserve with Google

Even though this awesome Google product hasn’t hit Australian shores just yet, it’s something we’re sitting on the edge of our seats for. Why? Because once it officially launches, your clients will be able to book an appointment straight from your Google My Business listing.

They’re already doing this in the States – so it’s fine. We can wait patiently… maybe…


Jo Burgess
Jo Burgess
Jo Burgess is a co-founder and the VP of Evolution at Shortcuts. As one of the key visionaries of this industry-leading brand, Jo has seen many technological innovations since she first installed Shortcuts in her salon more than 20 years ago.

Related articles

Blog / Building my business / The latest news

This is going to change EVERYTHING

Are you ready for this? Shortcuts, along with our friends at Google, has just introduced a new way for your clients to book online. It’s called Reserve with Google and we are not exaggerating when we say it is going to change EVERYTHING!
Sep / 27 / 2018
James Hanlon
Read More
flatlay of women working of branding projects
Webinar / Building my business

Building a better brand

No matter if your business is small or large, branding is the bread and butter of your marketing activities. It’s your essence. Your identity. It should shine through in everything you do, and should be crystal clear in every communication you put out to your target market.
Sep / 12 / 2018
Caitlin Adamson
Read More
Blog / Building my business

Five reasons to love the Cloud Appointment Book

We’re not the only ones crushing hard on our latest feature! Let’s be honest, there’s so much to love about the Cloud Appointment Book it’s almost impossible to narrow it down… But after a lot of deliberation we’ve created a shortlist.
Aug / 01 / 2018
Fleur Murphy
Read More