Building my business / Inspiration

Reconnect with your clients to revive your business

Caitlin Adamson Jul / 10 / 2020

Feel like you fell out of touch with your clients during it-that-shall-not-be-named? NOW is the time to get stuck into the best “we miss you” campaign of your life!

We know you might be playing a bit of catch-up with the clients who are banging down your doors and calling off the hook to make an appointment with you. But it’s the clients who are silent and aren’t hassling you for an appointment that are the ones you really need to focus on.

So what are some easy ways you can start to spark that connection with your clients again?

Make them swoon with a re-opening offer

For the first month or two, create an offer to start coaxing those clients back in! It could be a complimentary blow dry with every appointment, a complimentary brow consult, or a complimentary hot towel and beer for the barbers out there.

Jump on your socials, send out an email and SMS campaign, and shout about your offer to remind your clients why they fell in love with you the first time.

Craft a “we miss you” campaign!

The good news is Shortcuts Marketing will create the best email and SMS “we miss you” campaign for you. All you need to do is take the super simple steps in Shortcuts Marketing to get it up and running ASAP.

Shortcuts Marketing comes with pre-designed email templates so all of your essential email and SMS marketing campaigns are sorted for you – including the “we miss you campaign”. Yay for less hassle!

The email templates come with ready-made banner images, copy crafted by professional copy writers, and even offers if you like. When you first log in to Shortcuts Marketing, simply revise the template a pre-populated content and hit activate if you’re happy! Crazy easy right?!

If it’s not quite how you like it, you can of course tweak the copy and swap out the images to something you prefer more – but the main thing is you don’t have to if you’re short on time.

The “we miss you campaign” can be set up to send automatically, or as a once-off campaign. Click here to watch this quick overview on how to use Shortcuts Marketing today.

Pick up the phone

Go the tried-and-true method and pick up the phone. Call all your clients who had an appointment cancelled due to COVID-19. Most of them have probably already visited you or booked in their appointments, but you want to make sure no-one slips through the cracks.

Regardless of how busy you feel or how booked-up your appointment book looks, make sure to reach out to these clients when you have a chance. Otherwise they will slip away!

Start a social sharing campaign

Smaller businesses have done it TOUGH over the past few months. From the bushfires to the global pandemic, it hasn’t been an easy time for many of you trying to keep your businesses afloat.

Spread the goodwill and spark the online community in a social sharing campaign across your Instagram and Facebook accounts. Ask your followers to give a shout-out in the comments to any small businesses they love that deserve some support.

Support doesn’t mean you need to go and spend money with them – give them a follow, a like, or even leave a nice comment for them. Who knows, you may even forge new partnerships with some local businesses in your area from the effort!

If partnerships sound like a no-brainer business idea (us, too) – check out this blog with ideas on how to make the most of your business-neighbours and start building some bountiful partnerships.

Finish off your campaign by asking your followers to give you a shout-out to someone in their network. Get them to tag the person in the comments of your post, and mention that they could go in the draw to win a complimentary treatment or blow dry at your salon.

Now just sit back and watch that kindled flame re-ignite.

If you’re looking for more ways to reconnect with your clients and give them the best experience possible, check out this blog about what a top shelf client experience in the new-normal might look like.

Caitlin Adamson
Caitlin Adamson
Caitlin Adamson is a passionate creative and analytical thinker who brings her love for the written word to the marketing world. She brings her fresh outlook to the Shortcuts team and strives to create strategic and engaging collateral to help salons, spas, clinics and barbers to tackle their business endeavours with confidence.

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