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A new reality for hair and beautyPodcasts

A new reality for hair and beauty

The world has changed, and so to has our industry. We check in with three business owners from around the world to see what this new normal looks like for them, and hear what they have planned for the future.
James Hanlon
June 25, 2020
How SMS can help you sell MORE Online Gift Cards!Blog

How SMS can help you sell MORE Online Gift Cards!

When you’re trying to promote and SELL a new service or product, like Online Gift Cards, do you just choose one channel, cross your fingers and hope for results? Nope! One itty-bitty post to Instagram isn’t going to drive those sales all by its lonesome. It has to work with all the other powerful channels you have in your marketing toolkit to get you the results you’re envisioning.
Caitlin Adamson
June 23, 2020
WEBINAR: Earn quick revenue with Online Gift Cards!Webinar

WEBINAR: Earn quick revenue with Online Gift Cards!

Ready to learn how to make some quick revenue for your salon, spa or barbershop now that you're FINALLY getting back to business? Online Gift Cards are going to be your secret weapon. They're a quick and easy option for your clients and guests to purchase gift cards for their friends, family, or even themselves straight from your site!
Caitlin Adamson
June 3, 2020
How these top salons beat COVID-19 this weekBlog

How these top salons beat COVID-19 this week

While last week was grim and gloomy in the world of online bookings for our clients, the first few days of this week were BUSY… and things aren't slowing down. When we dug into the numbers we were seeing, we found some absolute 🌟 star performers 🌟. We asked them how they did it - and they told us. Find out how.
Shortcuts Software
May 28, 2020
11 SMS Best Practice Tips from Message MediaBlog

11 SMS Best Practice Tips from Message Media

SMS marketing is one of THE most powerful forms of marketing in your toolkit. The pros at Message Media (AKA Shortcuts’ fab SMS provider) say that 90% of text messages are read within 90 seconds. Heck, that’s quick! Straight from the horse’s mouth, we’re delivering all of Message Media’s best practice tips for sending effective SMS campaigns.
Caitlin Adamson
May 22, 2020
COVID Recovery Planning: Getting Back to BusinessBlog

COVID Recovery Planning: Getting Back to Business

When lockdowns end and hair and beauty businesses allowed to start operating somewhat normally, it’s time to get your ducks in a row so your business is ready for clients again. Begin by thinking of the things you have control over: cleaning the salon, communicating with your staff, and creating new sanitation processes. By giving yourself time to think about your re-opening plan, you will be able to focus on each key area of your business so you can reopen with a bang! Here are a few ideas to get you started.  1) Revise your COVID-safe plan  Reconsider your current COVID-safe plan and see if there are any improvements that could be made. Think about how you are going to sanitise stations, basins, waiting areas, in between clients, and the entire salon at the end of every day. It’s important to establish and maintain a consistent routine for you and your staff to prevent the risk of contamination within your salon.  In your Shortcuts Appointment Book, consider adding a finishing block titled "Sanitation" or "Sterilisation" if you haven't already. This should be booked after every service to allow a minimum of 15 minutes to clean your space in-between clients.  Plan…
Caitlin Adamson
May 18, 2020