Building my business / Growing my tribe

Give way to top giveaways

Caitlin Adamson Nov / 10 / 2017

We all feel the allure of the freebie. It’s almost irresistible. Giveaways not only drive sales for your salon, spa or barber business, they are also dynamite for building your database, increasing engagement with your brand on and offline and helping introduce a delicious new product or service.

There are heaps of opportunities out there when you give away just a little something-something, especially when you push it on social media, email your database, blog about it on your website or create eye-catching collateral in your salon.

But what to give? That’s the tricky part. It’s got to give you a little gain after all. Here are three ideas of how you can swing it:

#1 – Less may be more

If you can’t beat ’em, copy ’em. Don’t be disheartened when you see the business down the road giving away a $500 gift card, or feel obliged to stretch your finances by offering even more. The way to trump them and look better is to offer not more but less – just in a smarter way.

Giving three chances to win rather than just one is always going to look more attractive to existing and potential clients – the odds are ever in their favor. So give away three $50 gift cards, perhaps even bundled with themed retail baskets.

#2 – Countdown to success

Hijack a holiday and make it extra special by running a giveaway countdown where you can grab email addresses or tempt engagement on your social media channels. If you have a new blow-dry bar, give away a Red Carpet Blowdry every day before the holidays as a crafty little campaign. If you want to drive sales for your nail services, hold an Easter egg hunt, in which participants can win a free manicure.

Using Set & Forget Marketing you can program it all in advance so emails and texts just happen while you are busy looking after all those new clients who come swarming in to your booming business.

#3 – Get users active

Saddle-up on social media by running a competition that drives engagement, like a best selfie competition on Instagram. If they tag your business in the post, they are automatically entered into the draw to win a load of goodies specially prescribed for their hair. You could even give them an extra entry when they download your guest app.

Just make sure the offer you promote justifies the level of effort to enter. Let your ideas flow!

BONUS!

But don’t keep the giveaways just for clients; reward your team as well. Give whichever team member provided the service that led to that winning selfie a prize as well – maybe vouchers for a fab new restaurant or cinema tickets. If you reward them, they’ll be more motivated to encourage their clients to get involved in the competition, and future competitions to come.

Now it’s time for you to create your very own giveaway campaign. Pop your creativity caps on, ladies and gents!


Caitlin Adamson
Caitlin Adamson
Caitlin Adamson is a passionate creative and analytical thinker who brings her love for the written word to the marketing world. She brings her fresh outlook to the Shortcuts team and strives to create strategic and engaging collateral to help salons, spas, clinics and barbers to tackle their business endeavours with confidence.

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