Building my business

5 steps to a successful loyalty campaign

Luke Wilkinson May / 25 / 2019

What comes to mind when you consider the word loyalty? Your devoted partner? Your beloved beagle? What about your clients? Do you feel your clients are the most loyal, or do they come through your door once or twice never to return again? Regardless of your answer, it’s time for a loyalty to program, and we are here to help!

A loyalty program will help keep the loyalty of your best clients, and increase the loyalty of the rest. Here are 5 steps to help you create a successful loyalty campaign!

1. Achieve

First things first! What do you want to achieve from your salon loyalty system? More customers? More visits? Make sure you set your ambitions from the start and set determine what your goal is. For example, you intend to increase client visits from 7 to 6 weeks and increase client spend by 5%.

2. Target

Who is your audience? New customers, existing customers, drifters, or maybe even non-returners. Loyal clients spend more and visit more regularly. Loyalty systems are not just about points and ease of admin – their purpose is to reward and incentivize. Make your loyalty system seem exclusive and incentivize your client visits. Offer value-added services, products or something as simple as a glass of champers on every visit.

3. Advertise

How do you advertise it? Put up a poster? Send an email? Post on Instagram? We live in a world of overwhelming messages at every turn. Make sure clients are aware of your loyalty system and be sure to keep the message on-brand and consistent. Offer a limited-time offer or a prize for new sign-ups to get things going.

4. Measure

How do you measure the success of it? Sign-ups, usage, return on investment? The Shortcuts Salon Loyalty System makes measuring the success of your loyalty system a breeze when it’s done digitally.

5. Optimize

Your first go isn’t your last one. We test and try new ideas and new promotions to get the best bang for your buck. We suggest you try the new Shortcuts Salon Loyalty App to help make millennials become loyal customers for life.

By combining the Shortcuts Loyalty System with the Shortcuts App, you’ll give your clients instant access to their loyalty balance and tempt them back visit after visit. Click here for more information.


Luke Wilkinson
Luke Wilkinson
With a background in marketing and design across a number of industries, Luke started his Shortcuts career in 2015. His ability to think laterally and creatively puts him at the forefront of his strategic campaigns, and has extensive knowledge of digital and traditional advertising. One of Luke's key areas of focus at Shortcuts is to help hair and beauty industry businesses grow by harnessing the right technology solution.

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