Email #1 – Announcing Online Gift Cards 

Subject lines 

Give the gift of choice 

We’ve made gifting super simple! 

Guess what we’ve got… 

 

Copy: 

Hey [first name], 

We’re excited to announce gift cards are now available online through our website! Treat yourself or a loved one, and send them a digital gift card to use in salon.  

Easy to buy, and even easier to redeem – simply choose your gift card amount, give us the details of your special someone and we’ll send them the virtual voucher along with your message!  

With a range of price points to suit your gift-giving, you can make someone’s special day with an online gift card.
 

To purchase, simply visit our website: [insert salon website link] or call us today on [phone number]. 
[SALON NAME] 

 

Email #2 – Promoting Online Gift Cards 

Subject lines 

We’ve got the perfect gift idea… 

We know what your loved ones REALLY want… 

Copy: 

Hey [CLIENT NAME], 

Do you struggle to think of presents for your loved ones? We sure do! 

We’ll let you in on a secret… we think the best gift you can give is the gift of choice – who doesn’t love a guilt-free opportunity to treat yourself?  

Gift cards are the ultimate present – and now you can purchase them online, and have them sent straight to your special someone’s inbox! So even if you’re far away (or left it till the last minute – we’re all guilty of this occasionally!) you can make their day with an online gift card.
 

Simply visit our website, choose your gift card amount, give us the details of your special someone and we’ll send them the virtual voucher along with your message! 

Give the perfect gift via our website: [insert salon website link] or call us today on [phone number]. 

[SALON NAME] 

 

Email #2 – Promoting Additional Value 

Subject lines 

Give MORE for less 

We’re giving you FREE money! 

Copy: 

Hey [CLIENT NAME], 

We know times are tough for a lot of people at the moment. But that shouldn’t stop you treating yourself!  

Right now, we’re giving back to all our lovely clients. When you purchase an online gift card through our website, we’re adding an extra gift from us – an extra [percentage amount] in value!  

So a $100 gift card will be worth $[value] – $200 will give you $[value], fully redeemable in salon.
 

Simply visit our website, choose your gift card amount, give us the details of your special someone (or yourself!) and we’ll email a virtual voucher along with your message! 

Get your gift card via our website: [insert salon website link] or call us today on [phone number]. 

[SALON NAME] 

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