Email #1 – Introducing your social media accounts 

Subject lines 

Missing us? It’s time to book! 

We’re back, baby! Book today 

Now accepting bookings – don’t miss out! 

Get booking! We’re open 🙌 

Our doors are open! Book now 

 

Copy: 

Hi [CLIENT NAME],

Hey [first name], 

We’re back, and it feels great to say it! We’ve missed all our wonderful clients, and can’t wait to see you all again. 

To make sure we can accommodate everyone, we’re now taking online bookings for all appointments. This is in accordance with government regulations, and allows us to maintain a safe and accurate salon client register.  

We have introduced a number of new safety measures in line with our COVID-safe plan, to ensure the safety of all clients and team members. Some of these include:
– A maximum of 10 people at any one time and ensuring distance of 4 square metres per person
– Limit walk-in appointments and client interaction at the counter
 

We’re taking online bookings now, so lock one in today and get ready to get out of iso! 

We can’t wait to see you soon. 

BOOK NOW [link to your online booking page] 

[SALON NAME] 

 

Email #2 – including Upfront Payments 

Copy: 

Hey [CLIENT NAME], 

We hope you and your family are staying safe and healthy during these uncertain times! 

We’re thrilled to announce we are now open and accepting bookings! In line with government regulations, our doors are open and we couldn’t be more excited to start seeing your lovely faces in salon. 

We have introduced a number of new safety measures in line with our COVID-safe plan, to ensure the safety of all clients and team members. Some of these include:
– A maximum of 10 people at any one time and ensuring distance of 4 square metres per person
– Limiting the use of cash transactions
– Limit walk-in appointments and client interaction at the counter
 

To help us facilitate these measures, we now request you book online, and make payment at the time of booking. This will help us to not only operate with the utmost safety, but also ensure we can have enough appointments available to suit you! 

We can’t wait to see you soon. 

BOOK NOW [link to online booking page] 

[SALON NAME] 

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