How are mylocalsalon rankings calculated?
Posted on 30th January 2015 by Brooke Morkham-Calvert
Here at Shortcuts, we frequently get asked how mylocalsalon rankings are calculated. It's a relatively simple formula, based on a salon's client ratings, and compared with other salons in the same state.
To find out exactly how these calculations are made - and how this could effect where you place in the race for number one - read on.
How is my ranking calculated?
- Client ratings are added up over the past six months based on the responses from client surveys.
For example, if a salon has received 30 client ratings in total over the past six months (15 ratings of 7, 10 ratings of 8, 4 ratings of 9 and 1 rating of 10) the total value of all these ratings will be added up.
Total value of ratings: (15x7)+(10x8)+(4x9)+(1x10)=230
- This value is then divided by the number of ratings – in this case 30 ratings – to find the average rating.
Average rating: 230÷30=7.66
- All average ratings are then compared with other salons across the state, to see who has the highest overall ranking. The salon with the highest average rating will also have the highest ranking. For example, a salon with a score of 7.7 will be ranked higher than a salon with a score of 7.66.
What if my average rating is identical to someone else's?
Occasionally, a salon's average rating is identical to that of another salon. When this happens, the salon with the highest number of client ratings over the past six months will rank higher than the other salon.
Do I need to meet any criteria to receive a ranking?
Yes, to receive a ranking, your salon will need to:
- Have a physical business address in your region
- Have an active listing on mylocalsalon
- Have a minimum of 26 client ratings over the past six months.
How is my star rating calculated?
- The star rating is a visual representation of a salon’s average rating.
- To calculate the star rating, the salon rating is divided by two.
Star rating: 7.66÷2=3.83 stars
I just had one negative review, and my ranking changed significantly. Why?
- The fewer reviews you have, the more likely your ranking is to be affected by a small number of client ratings – regardless of whether they are good or bad.
- For example, using the salon above as an example, if their average rating is 7.66, and they get a new client rating of 1/10, their new average rating would be calculated in the same way as it is above, taking into consideration the new client rating.
Total value of ratings: (1x1)+(15x7)+(10x8)+(4x9)+(1x10)=231
Average rating: 231÷31=7.45
Change in rating: .21
- As you can see, their average rating has dropped from 7.66 to 7.45 with just one bad review.
- This may not seem like much, but it will be enough to affect their overall ranking significantly.
I just received some great reviews, and my rating didn’t seem to change. Why?
- The more reviews you have, the more likely it is that you won’t see much of a change to your ranking from a small number of client rating – regardless of whether they are good or bad.
- For example, if a salon’s average rating is 8.75, they have received 200 client ratings over the past six months, and they get three new client ratings of 10/10, their new average rating would be calculated in the same way as it is above, taking into consideration the three new client ratings.
Total value of ratings: (100x8)+(50x9)+(50x10)+(3x10)=1780
Average rating: 1780÷203=8.76
Change in rating: .01
- As you can see, their average rating has not changed by much, despite the good reviews.
My ranking has changed unexpectedly. Why?
Because your salon ranking is calculated by comparing you with all the other salons in the state, you may notice your ranking jumps around more than you’d expect – even if you haven’t had a single new review.
Is it really that close?
- Yes, many salons on mylocalsalon have quite high average ratings, which means it’s a very close game in terms of which salon has the highest ranking overall.
- For example, in New South Wales, the top 100 salons all have an average rating rating of 9 or above.
- This means many salons’ average ratings are within a few decimal places of each other.
- For example, the no 1 ranked salon might have an average rating of 9.99, while the 25th ranked salon might have an average rating of 9.90.
Why is my ranking calculated based on the past six months only?
- Rankings are calculated on the past six months’ worth of client ratings only.
- This means that in one week’s time, your oldest client ratings will no longer affect your ranking, and any new client ratings you receive will.
- This may affect your ranking more than you’d think, as your new client ratings coming in will have to be as good or better than the client ratings that are dropping out of the calculation, for you to maintain or improve your ranking.
- The reason this is done, is so that salons can improve their rankings, and to ensure the ranking reflects the current salon experience.
- This benefits salons, as it means their ranking won’t be held back by the performance of old owners, staff, or business practices.
- Client rating: the rating a client has given you when they fill out a client survey. This is scored out of 10.
- Total value of ratings: all of the scores from your client ratings over the past six months, added together.
- Average rating: the average rating from all your client survey results over the past six months.
- Star rating: the visual representation of your average rating. This is shown out of 5.
- Ranking: your overall position compared with other salons in your state, based on your average rating score.