Client Portfolio

Business Name: Klass Kutters Business Location: Victoria, Australia Owner's Name: Sam Le Favi Business focus: Hair Number of employees: 5 Established: 1994 Shortcuts client since: 2000 Mission: Maintain unyielding customer service and a 100% client return rate. Testimonial: "With the help of Shortcuts, once we get a client in the first time, we get them in every time." - Sam Le Favi

• Establishing a strong client base in the early days.
• Intense competition in the area which boasts fourteen other upmarket salons compared to four just one year ago.
• Maintaining a competitive edge.

• Shortcuts played an important role in attracting and maintaining clients in the early days through birthday promotions and a new client letter system.
• Continue to rely on Shortcuts to facilitate customer service.
• Recently updated program to stay on top of things.
• The system allows them to acknowledge client birthdays with a little tag so everyone can offer them birthday wishes.

The doors of Klass Kutters open to a salon evoking all of your senses with funky tunes, a delicious coffee aroma and vibrant tangerine walls. The overall amiable personality of Klass Kutters is what owner Sam Le Favi has strived for since he opened for business 10 years ago with then business partner Sam Rizzo. Recently however, Rizzo relocated and opened a salon in Queensland’s Mooloolaba, leaving Sam as the sole business owner for the past year, a challenge he says continues to motivate him.

Reapers Hairdressing Business Name: Reapers Hairdressing Business Location: Regional Victoria, Australia Owner's Name: Di Sprunt Number of employees: 3.5 Established: 1981 Shortcuts client since: 2000 Mission: To serve as an escape and a source of rejuvenation for the small regional community of Namurkah. Testimonial: "Having implemented Shortcuts along with other policies and procedures, we realised very quickly the role they play in ensuring the salon runs efficiently. We continually upgrade our salon both for the benefit of our clients and ourselves, to make it a great place to visit and to work." - Di Sprunt

• Allowing themselves to embrace technology, being a small country town salon.
• Maintaining a sufficient client return rate given the slight population of the area.

• Implementing Shortcuts introduced Di to various marketing functions she had never thought of, making running the business far smoother.
• Reapers currently have a client return rate of 90% due to the distribution of new client letters, referral programs and birthday letters.

Working in a small country town has a lot of advantages, one of them being the friendliness of the clients. All salons get to know their clientele, but out here because of the effects of the drought and other curve balls regional life throws at you, we really become a part of their lives offering support, a joke, and at times a shoulder to cry on.

We offer extra services like manicures, pedicures and facial treatments to ensure that little bit of extra customer satisfaction.

Reapers has recently moved to bigger at better premises signifying their commitment to growth, expansion and better salon experience for their loyal clientele.