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Shortcuts Australia (HEAD OFFICE +61 7 3834 3232 )
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EVOLVE #13 ARTICLES
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Body Corporate
It was in 2000 that they decided to unite forces, opening a ‘beauty, health and wellbeing’ clinic in Portugal. And quite clearly, their early introduction to the mechanics of business management paid off.  Licínia is a qualified beautician, specialising in Endermology and Mesotherapy, and Jorge has a degree in Pharmaceutical Science. For Licínia and Jorge, ‘beauty, health and well-being’ are the harmonious intergration of: · A well balanced diet · Healthy social behavior · Hygiene · Regular physical exercise · Medical and paramedical treatments (if necessary) · Beauty and Relaxation treatments (facial and body) So it was a natural step they took when they created a new brand, Body Corporate, in 2002, forming a partnership with Holmes Place Health Clubs Portugal. Through their new project, they integrate their beauty and paramedical services with the health club´s existing services. Body Corporate’s business points of diference are its qualified and well-trained staff, up-to-date treatments and equipment that express their signature ‘beyond beauty’, as well as customer relationship management and feedback mechanisms. Licínia and Jorge´s ambition is to promote a healthier concept of beauty.Their aim is not just to treat clients in their clinic but to educate them in leading a healthier lifestyle.They commit to practising what they preach by leading well-balanced lifestyles, spending free time relaxing and enjoying family and friends. Shortcuts enables Licínia and Jorge to help manage appointments efficiently, providing them with a greater knowledge of their clients and ways to define adequate strategies for business development.
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