Sejour to makeover
The style of London hair salons
is set to change
forever with the opening of Sejour.
Driven by the passion of two of the industry’s brightest
stars, Sejour is now open in Chelsea’s Bray Place in London. Stylist Terry
Bishop and colourist Carl Dawson have created a totally unique concept, blending
lavish and sensuous surroundings with impeccable service and expertise to create
a temple of indulgence with contemporary relevance.
Bishop and Dawson, former
protégés of the legendry Nicky Clarke, understand time is of
the essence to their clients and believe the salon experience must reflect
this. They have carefully considered the way consumers choose to invest their
valuable time and money on
personal treats such as boutique hotels, luxury spas, private clubs and the
best restaurants, and have taken these qualities to create Sejour.
Nestled within a 19th Century pied á terre, and exquisitely designed
by acclaimed interior designer Tara Bernerd, Sejour provides a luxurious haven
in the city's heart. Silk kimonos, orchids, roses and scented candles
create an atmosphere of tranquility; complemented by the Sejour DJ who plays
carefully selected tracks to complement the environment. An in-house chef is
on-hand with a special detox menu and an array of decadent cocktails, plus
a special "zone" is dedicated to total relaxation, promising to
prolong the pleasure.
As part of its commitment to catering for its clients' busy lifestyles,
Sejour offers extended opening hours; and for the times when a trip to the
salon is impractical, the on-call service will bring the Sejour experience
to the home or office. Both Bishop and Dawson have unbelievably impressive
resumes! Dawson has worked on advertising campaigns for Maybelline and on film
sets for movies such as Sliding Doors and the old favourite,
A Fish Called Wanda.
Bishop has styled the Duchess of York, Sarah Ferguson's
hair on numerous
occasions as well as being a personal hairstylist to members of the Saudi Arabian
Royal Family. They both developed their hairdressing dreams in their early
teens and made their way to the top with a combination of hard work, passion
and a little bit of luck on their side! Bishop and Dawson have hand-picked
their team from some of the industry's most promising talents, including
Marina Sandoval, make up artist to the stars, consults on image and beauty.
Collectively, they have unparalleled experience on film sets and fashion shoots
and boast a list of private clients ranging from royals to pop stars, socialites
to supermodels.
"The time is right for an alternative to today's tired and impersonal
salon formula", points out Bishop. "But however we've been
able to improve the experience, it still all comes down to great styling and
colouring."
Dawson agrees, "We simply want to make women happy and feel good about
their hair - and we expect their friends to feel jealous after they've
been to see us!"
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