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Set & Forget Marketing™ beats it big time!By: Erin Martin // Date Posted: 9/11/2009 3:47:18 PM
Salons and Spas embrace direct email marketing with one million emails sent worldwide, according to statistics released by Shortcuts Software this week. Brisbane’s Shortcuts Software, Australia’s leader in developing and exporting point of sale systems for salons and spas around the world, has successfully integrated Set & Forget Marketing™, a direct email marketing solution, through point of sale systems. Set & Forget Marketing™ has been embraced by businesses worldwide, as evidenced by Shortcuts’ statistics. The results come as no surprise. Direct marketing provides a strong return on investment, despite the economic downturn. Businesses using Set & Forget Marketing™ demonstrate through excellent results that direct marketing is a successful medium to advertise to clients. Luke Reynolds Hairdressing, with a 42% open rate of Set & Forget Marketing™ emails, generated revenue of $5,262 over a 20 week period. Shortcuts Software evolution manager, Jo Burgess, said maintaining communication with clients is integral for salons and spas. “Strategically, it is important to advertise through economic downturns,” Mrs Burgess said. “The trust and relationship a hairdresser has with their clients is unique. This ensures salon emails are welcomed, expected and opened. “Companies that continue to communicate with their clients will improve their profitability and forge a greater divide between themselves and their competitors, when the economy recovers,” Mrs Burgess said. The success of direct marketing email is due to its low entry costs, measurability and return on investment results. LOCAL NEWS ARTICLES |
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