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Shortcuts Luvs Boobies!By: Meghan Ryan // Date Posted: 01/10/2009 09:18:42
October 1, 2009 – Long Beach, CA – Shortcuts Software has announced a breast cancer awareness campaign as part of a sponsorship event hosted by Elite Salon Systems and Paul Mitchell. From October 1st - October 31st 2009, Shortcuts will be donating 5 cents for every dollar spent at Shortcuts to Elite Salon Systems who will donate the money to research for a cure. “The Shortcuts Luvs Boobies’ campaign is meant to help increase awareness to Breast Cancer Awareness Month, said Paul Tate, CEO for Shortcuts North America. “From a company perspective we hope to both raise awareness of the cause and money to support cancer research. As a long-time partner with Elite Salon Systems, we all feel that we are all personally attached to the cause in memory of Linda Martens.” The 3rd Annual Pink Gala held by Elite Salon Systems on October 3rd 2009 in Orlando, Florida focuses on the awareness of breast cancer in loving memory of Elite Salon Systems founder Linda Martens. “Since our inception in 1981, our founder and my mother, Linda Martens, created the foundation of Elite Salon Systems around supporting community and charity causes,” said Sherri Martens, President of Elite Salon Systems. “After losing her battle with breast cancer in 2006, I began a crusade, in her honor, to try and end breast cancer forever by raising money for breast cancer research. My goal has been to bring breast cancer awareness to the forefront in the beauty industry which is dominated by women. I began this grass roots campaign and it is with great pride that I join forces with Shortcuts to expand my crusade.” “Hopefully, we can see breast cancer become a non-life threatening disease within my life-time,” said Martens. “My main purpose for fundraising is to save at least one woman from the pain my mother endured along with educating as many women as possible on the importance of early detection through annual screening for this world-wide epidemic that currently affects 1 in 7 women.” LOCAL NEWS ARTICLES |
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