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Salon and Spa Marketing Changes Forever!By: Adrian Mills // Date Posted: 05/11/2008 11:29:46
Manchester, November 2008:- Introducing Set & Forget Marketing™ Today’s latest battleground to promote your business is no longer the mail box but the Inbox. Salon’s clients are often literally bombarded with hundreds of emails every day, many of which have no real right to be there. Cutting to the chase, the emails that do get read are those that come from a trusted source – you, the salon. The relationship between a salon or spa and its client is one of unique trust and integrity. So, it is no surprise that salon and spa messages are welcomed and opened and, most importantly, read. Introducing Set & Forget Marketing™ - interactive, automated marketing to your clients that you simply set up and then let the system do the rest. Set & Forget Marketing™ offers a series of templated automated email and/or SMS marketing campaigns that can include messages like: • Time to See You Again • New Client Welcome • Birthday Wishes • Refer a Friend Thanks • Non Returning Client • and a whole lot more. And each message is already provided in the option of three different formats: • casual • funky • formal Salons can use or adapt these and them their own. Layout templates have been specifically designed for the hair and beauty industry and Set & Forget Marketing™ and its templates and texts are really simple to edit and use, like all Shortcuts software. Set & Forget Marketing™ is far more than just your standard email and SMS marketing service. It is fully integrated into Shortcuts software, allowing clients to update their own salon profiles online, which in turn automatically updates their information back into your Shortcuts database. Set & Forget Marketing™ can also provide links in the emails directly to your salon website (MySalonSpace™) to encourage online appointment bookings (BookME™), driving your clients back to your salon sooner. You can even match the design templates for your Set & Forget Marketing™ with your MySalonSpace™ and BookME™ so that you develop a strong brand for your salon. Set & Forget Marketing™ also offers client surveys to gather additional feedback – valuable for business improvement. No marketing campaigns are successful without being measureable and Set & Forget Marketing™ can email you detailed reports for campaigns and surveys. Mike Sowden, Shortcuts UK CEO, commented. “This is a world first for salon and spa software. This will revolutionise salons and spas marketing campaigns, making it easier than ever to generate successful campaigns. It takes so little time to set up and then the only management required is to check the reports it generates each week to ensure each campaign is on track!” LOCAL NEWS ARTICLES
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