Print this page

Hairdressers sending more than half a million SMS messages a month

With the busiest SMS messaging day of the year fast approaching, businesses are also benefiting from this, once labelled, consumer fad.

BRISBANE. 20 December 2007 Salons and spas around the world are embracing SMS messaging as a great way to optimise the performance of their salon and customer communications within Shortcuts Software.

World leaders in salon and spa software, Australian company, Shortcuts Software has been utilising SMS messaging as part of its inbuilt software marketing features since 2002 and now exceeds more than half a million SMS messages from Shortcuts users each month.

Partnering with leading SMS software provider, messagemedia, Shortcuts offers its customer base from the hair and beauty industry the facility to send SMS appointment confirmation messages to salon clients. SMS confirmations for salon appointments minimise no shows for salons and savings can easily be calculated. In addition, Shortcuts software customers can also utilise the SMS marketing features of the software, sending promotional offerings to customers in real time, in a rapid and highly effective communication manner, quickly filling blank spaces in salon appointment books.

Shortcuts CEO, Rebecca Randle said, “The growth of SMS messaging as an effective marketing tool is really exciting and steadily continues to increase. Also with the powerful development of other SMS capabilities like server based two-way messaging, SMS is now offering real bottom line benefits to businesses. For example, salons using Shortcuts software can now automatically send SMS messages confirming client appointments for the upcoming day, saving time, money and reducing no-shows.”

CEO of messagemedia, Mr Grant Rule said, “The use of SMS as a communication tool has come a long way in a short space of time. Back in 2002 when both companies began their relationship, SMS was seen by many as a consumer fad. Shortcut's decision to partner with messagemedia was a farsighted move, and the success of the service is a testament to their market-leading innovation and commitment to delivering value for customers.”

With Gartner predicting a 19.6 percent increase in SMS usage over the next year, to more than 2.3 trillion messages, the business opportunities around SMS could be considered almost unlimited.

LOCAL NEWS ARTICLES

6/1/2010 Shortcuts to Launch mylocalsalon at Hair Expo 5/11/2010 Shortcuts Software turns pink 4/9/2010 Work backstage at New York Fashion Week! 3/1/2010 Shortcuts braves the shave 2/15/2010 Top Tips Blog launched! 2/1/2010 Online bookings are taking off! 12/17/2009 Tip top businesses to give Top Tips! 11/24/2009 Shortcuts corners social media 10/19/2009 Shortcuts clients are winners! 9/11/2009 Set & Forget Marketing™ beats it big time! 8/27/2009 Shortcuts present GiftME™ 5/21/2009 Book appointments using Facebook! 9/23/2008 Shortcuts nominated as a Big Kahuna of cool Australian companies 12/31/2007 Introducing The Goddess of Evolution 12/20/2007 Hairdressers sending more than half a million SMS messages a month 9/7/2007 Microsoft Partner Conference 2007

GLOBAL NEWS ARTICLES 6/17/2010 Shortcuts Appoints Garrett Kawano as Executive Vice President of the Americas 5/14/2010 Shortcuts to Exhibit at Premiere Orlando 2010 5/14/2010 Sunday 16 May is a busy day for Shortcuts UK! 4/8/2010 Shortcuts Attends Tradeshows in the Big Apple and Windy City 3/17/2010 Help us go the extra mile 3/2/2010 Shortcuts Announces Winner of Fall Trends Facebook Contest 2/1/2010 Shortcuts is 2nd runner up in American Spa Professional’s Choice Awards 12/22/2009 Shortcuts Announces Compatibility with Microsoft Windows® 7 12/14/2009 Best of British use Shortcuts 11/13/2009 Shortcuts Announces First Edition of Evolve Education 10/28/2009 Shortcuts Wins Launchpad’s Readers Choice Award 10/21/2009 Shortcuts Attends Third Annual Pink Gala 10/1/2009 Shortcuts Luvs Boobies! 9/1/2009 The Next Generation of Computers for Hair & Beauty 8/19/2009 Shortcuts Software launches Facebook booking application 8/18/2009 Habia gets Technical! 6/17/2009 7 out of 11 winners at the Sapphires use Shortcuts 5/25/2009 Shortcuts Clients Sparkle at the Sapphires 5/11/2009 Shortcuts Around the World Party 5/4/2009 Can Your Clients Book Appointments from Facebook? 4/28/2009 Shortcuts Version 7.2 General Release 4/6/2009 Shortcuts Software acquires its UK Resellers 4/6/2009 Introducing Shortcuts Set & Forget™ Marketing 2/3/2009 Sparkling Shortcuts Sponsor Sapphires 2/2/2009 Shortcuts Launches Webinars to Help Businesses 12/1/2008 Shortcuts Made the List of America’s Favorite Spa Software 11/5/2008 Salon and Spa Marketing Changes Forever! 11/1/2008 Shortcuts BackMEup™ 10/19/2008 Model Behaviour by Shortcuts 10/16/2008 Shortcuts Release Latest Version 10/16/2008 Evolve 17 Released 8/29/2008 REM and Shortcuts to give Salons a Great Reception 8/28/2008 A Black Day for HABB at Shortcuts 6/9/2008 One in Five Winners Use Shortcuts 3/31/2008 Francesco Group find Shortcuts Education Easy 3/7/2008 Announcing the New Global Helpdesk 3/1/2008 AVEDA installs Shortcuts 2/15/2008 SHORTCUTS SUPPORT GOES 24/7 12/12/2007 Shortcuts - Still the Largest Worldwide 11/6/2007 Shortcuts Installs its First French System in Quebec 10/13/2007 Wella Professionals and Shortcuts Software Announce Joint Alliance 10/9/2007 Salon Refits being revolutionised by Your Salon Alliance 10/8/2007 Reds Hair and Beauty take some Shortcuts to Success 9/27/2007 The Shortcuts Health Check that aids Salons and Spas 6/26/2007 Communication Celebration 6/8/2007 Five out of Nine Winners Choose Shortcuts 6/8/2007 Five out of Nine Winners Choose Shortcuts 5/8/2007 Business Requirements Analysis 4/10/2007 Aveda MasterJam 4/10/2007 Aveda MasterJam 3/20/2007 The Heart of Philly 3/5/2007 Sport Clips Named 49th Fastest Growing Franchise 1/30/2007 Microsoft Vista is Ready, Are You? 1/2/2007 Life Time Fitness is Now Working Out with Shortcuts 11/1/2006 Expanding the Software Library 9/28/2006 6 out of 11 award winners prefer Shortcuts! 9/16/2006 2 Salon Software Companies Share 2006 Eureka! Award from Salon Geeks 8/29/2006 Americans Get Texting as SMS Finally Catches On 8/15/2006 Shortcuts is Officially Givex Friendly 8/11/2006 Better Business Intelligence 7/31/2006 Shortcuts Helps Kohler Academy Gear up to Open in August 7/5/2006 Text Appeal is Getting Hotter at Shortcuts 6/6/2006 The Winners of the 2006 Global Salon Business Awards® Celebrated! 5/7/2006 Owners Gathered at ICSA 2006 to Rev Their Business Engines 4/30/2006 Shortcuts Takes a Bite Out of the Big Apple at the International Beauty Show 2006 4/22/2006 Paul Mitchell the School Owners Summit Invites Shortcuts into the Family 1/17/2006 Game Time at TSA Symposium 2006