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Shortcuts Software and i-vu ConnectBy: Valorie Reavis // Date Posted: 18/11/2005 11:33:38 AM
Fusing together the essential elements of business and building relationships between client and company. October 1st, 2005 – Long Beach, CA – Shortcuts and i-vu have come together as strategic partners to maximize the positive effects technology can have in a salon business. Using systems that were built and designed specifically for salons and spas, the two industry leaders are now ready to revolutionize the way that salons and spas utilize technology to improve their clients’ experience and increase their success within the industry. The integration of Shortcuts business management software and i-vu in-salon media will open up a world of new possibilities and benefits to both the salon and customer. From viewing client history and past photos to eventually being able to capture information and add products and services to a client bill. Shortcuts has been improving the way that salons have been running their business for over 10 years. With 7,000 clients in 25 countries, Shortcuts has been leading the way in not only the award-winning software they provide, but the education and business support that they offer to the salons as well. I-vu’s technology provides ways for the salon to market to their clients at each and every station. Touch screens can be installed at each station or, in fact, at any location for the client to view and interact with media that was designed specifically for the salon environment. The biggest benefit for salon owners when installing this technology is the captive audience that they are able to market to. Salon owners have reported an increase of 35% in point of purchase sales. More and more salons across the world are seeing the benefits of computerizing their business. Not only are they implementing business management solutions using computers, they are also adding technology that add to the client experience using entertainment. “Over the years we have seen many companies try to do what i-vu has done in just a few years,” says Robert Aubin, Vice President of Global Sales at Shortcuts Software. “Their strength is delivering meaningful and high-quality programs to the clients while offering the salons a point of differentiation and a tool for ongoing education. Our partnership with i-vu is exciting because it offers an additional business advantage where the business building opportunities are almost limitless.” Both Shortcuts and i-vu have client portfolios with some of the biggest names in the industry from across the world. As the largest provider of salon and spa software, Shortcuts has been installed in salons across 25 countries including salons belonging to Anestis Cobella, Benny Tognini, and Rodney Culter, as well as in ULTA, Hair Color Experts, Paul Mitchel Schools and many more. I-vu shares many of these clients in addition to their own high profile customers like Trevor Sorbie who swear by the I-vu concept. For more information about Shortcuts, please visit www.shortcuts.net or contact them directly at 1-866-678-7324 or email info@shortcuts.net. For more information about I-vu, please visit www.i-vu.tv. About Shortcuts Shortcuts Software offers salons and spas across the world a professional software solution for their business. Designed specifically for the salon and spa industry, Shortcuts is unmatched by any other, and is recognized as the world standard in salon and spa management software. The Shortcuts suite of solutions supports salons of all sizes as well as multiple location chains. The functionality and features of the salon software has salons running more efficiently across the globe, proving to be the preferred choice by salons. Shortcuts is also is the only provider of powerful Enterprise Software capable of effectively managing a chain of salons, utilizing consolidated information that helps to manage numerous salon locations. For more information about Shortcuts, please visit www.shortcuts.net or call 866 678 7324 to set up a web demonstration. About I-vu Since its inception in 2002 i-vu has taken the UK’s top salons by storm. Backed by celebrity salons and prestige brands, i-vu has launched its unique interactive screens and media networks worldwide. Driving the success of i-vu is a team of electronics experts, creative and media professionals, a support network of experienced project managers and a board which boasts top names from the UK’s hair, beauty and media industries LOCAL NEWS ARTICLES
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