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Shortcuts Announces Winner of Fall Trends Facebook Contest

Huntington Beach, CA —March 1st, 2010 — Shortcuts announced Follicle Salon’s owner Francesca Rivetti, as winner of the Shortcuts Fall Trends Facebook contest.

Shortcuts posted the competition to their Facebook page last fall, asking fans to post their best photo trends of the fall season to the page. Rodney Cutler, owner of Cutler Salons judged the competition by selecting his favorite photo from the contest. Ms. Rivetti won a gift card and gives her photo credit to Pier Nicola D’amico.

“When assessing hair in a photograph it’s important to look at how the hair relates to the overall image. Good beauty in fashion photography is when you look at the images and say, “great image” not just “great hair.” In this instance, the color and the texture really work with the lighting and the mood of the photo,” said Rodney Cutler, owner of Cutler Salons.

“We are glad to have such a great fan base on our Facebook page and our fans like to participate with these types of competitions,” said Paul Tate, CEO of Shortcuts North America. “Congratulations to Francesca Rivetti and a big thank you to Rodney Cutler for judging the competition.”

Follicle Studio’s owner Francesca Rivetti, submitted four of her trendy fall photos to the competition.

“It's an honor to be recognized, especially when the judge is in the top echelon of our industry,” said Francesca Rivetti, owner of Follicle Salon and winner of the Shortcuts Fall Trends Facebook Contest.

To view the winning photo and to learn more, visit Shortcuts on Facebook at www.facebook.com/shortcutsusa.

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