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Shortcuts Australia (HEAD OFFICE +61 7 3834 3232 )
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CASE STUDIES: CASE STUDIES: |
Retreat Spa Case Study
Questions and Answers: Q) How did you market to your client base before installing Shortcuts, and how effective was it? Clients filled out a manual client card, every visit the therapist would have to search for the card in the thousands of client cards we had. Much of the time they could not find it and then the clients got frustrated as they would have to complete another one and then the therapist would have to build all the history up again from scratch. Every day this was very time consuming, and the therapists were forgetting what their job was all about! The marketing we did before Shortcuts was posters around the club and newsletters for the client to take with them, we sometimes did birthday letters, however this again was very time consuming and not very professional looking. Q) Was it easy to track previous marketing campaigns, such as refer a friend? Before Shortcuts it was not easy at all. It was a nightmare to find out who referred who and it would take hours searching and putting together a campaign. Q) How did Shortcuts help improve your marketing? Shortcuts have been amazing for Retreat Spa, marketing is so easy, just clicking a few buttons and you get personalised emails or texts sent en masse. It is quick and easy and now the most powerful tool for Retreat Spa. The Client history is building and the clients love the professionalism it has brought to the salon. Q) Did you find specific campaigns worked better than others? Yes, but so many have worked so fantastically well. We started off by building the database. The marketing we did was a £5.00 gift voucher when they joined our ELM club (the voucher had one month’s validity). It was incredible, we had 68% come and use the voucher and join our club. This also helped build our database and getting correct client information. Standard Birthday campaigns, which are done monthly, do really well and clients feel looked after and special. But, the marketing with the texts is fantastic, if it is a quiet afternoon, we send out about 10 text messages with a promotion to book in that afternoon and it fills the little gaps we had, clients love it and we love the response. The general awareness of new launches of treatments and products or any promotions Retreat Spa have is great. Clients know more in advance and we are the first to share this information with them in a much quicker and powerful way. Q) What specific business benefits did the marketing function provide? Our client cards are 97% completed, which is fantastic, the team really work on completing these fully. This means we know our clients like never before. The marketing is a powerful and superb tool, it shows professionalism and filters clients needs, so you can target certain promotions to them. Our sales have risen by 52% in the last six months. I believe it has been the Shortcuts system and the team’s professionalism that has enabled this growth. So now the team and myself are looking forward to a bright future with Retreat Spa. 
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