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CASE STUDIES: CASE STUDIES:

Muir and Kerr Case Study

Effective Employee Management in your salon or spa courtesy of Shortcuts

Vital Stats of Muir and Kerr:


Location: 3 High Street, Cherry Hinton, Cambridge, CB1 9HY and 125 Milton Road, Cambridge, CB4 1XE

Directors: Philip Muir and Eddie Kerr

Number of Employees: 20

Business Focus: Hairdressers

Established: June 1980

Primary Retail Lines: Wella, TIGI, Fudge

Shortcuts Client Since: 2006
Employee Management

Questions and Answers:


Q) How did you manage your salon and employees before you installed Shortcuts?
The only way I can describe how we managed before Shortcuts was organized chaos. The same way hairdressers had run salons for decades. My salons had been open 25 years before we introduced Shortcuts. The booking system was open to so much human error and of course when things went wrong with appointments, no one ever knew who had taken the booking. The 15 minute appointment for a whole head of long hair foils, for the client with the thickest hair in the world, is now a thing of the past.

Q) What effect was managing your salon and business this way having on your business?
I have always felt that the person answering the reception telephone had so much control over the business. The day you had your most efficient receptionist on the desk you could relax. It would be organised and well run, but if there was no receptionist and everyone was running to the phone, as well as trying to look after their clients, chaos ensued. I would then have to sort out the chaos, having to leave my clients constantly. This in turn would turn me in to the grumpiest hairdresser on the planet.

Our previous way of management took its toll on us as employers and I think it was a case of survive the day, the week, the month, and then analyse the business and think ‘how did we get through that’!

Q) How did Shortcuts make it easier to appraise your business and employees?
The complete way that my partner and I view our business and staff management has changed. The elements of surprise and shock, have disappeared and the feeling that the business is controlling you rather than you controlling it is a thing of the past. All the information and reports you need are there, and the more you use it the more you realise its huge potential. We have all we need to run a successful business and workforce. We use Shortcuts to appraise individual needs of our staff, and we have total control of our business relating to staffing, stock and the finances. I feel it has empowered us the owners rather than relying on a few key workers. This in effect has empowered the whole team and has enabled us to stabilise the running of our salons and offer a calmer, professional and consistent service to our clients. We now have a more thorough understanding of our business, even the weaker areas of staff management that we used to bury our heads in the sand over. Shortcuts gives us the information we need and as business people we use it.

Q) What were the main business benefits Muir and Kerr derived from using Shortcuts?
The main benefit is the huge saving on the wage bill - wages being the largest cost and one of the hardest costs to control. We now have the knowledge we are trading profitably. I can now plan ahead with staffing levels, and no longer employ excess amounts of staff, on the ‘just in case we are busy’ type of management.

With this system you know how much value of trade is already booked, what level each person is trading at and so much more. All I can say is that those questions, HOW, WHERE, and WHY are always answered.