Tell your sustainability story!
Posted on 3rd April 2017 by Paul Frasca
So you’ve made your salon business sustainable… that’s fantastic! But don’t let your hard work and commitment go to waste; market it!
April is Earth Month, which is the perfect time to create awareness in your community about your sustainability message. By simply identifying a few opportunities around you, you can easily grow your salon’s profile… and your bottom line, too.
Offer a helping hand
Sustainability is not just about being environmentally friendly – it’s also about creating strong, self-sufficient communities so that both our people and planet can thrive well into the future. Is there a local charity that could benefit from your skills or resources? Why not organise a fundraising event or campaign? Create a local connection and a new story for your salon, and then get your staff, clients and other businesses involved.
Have you looked into local business and sustainability awards? You’ll be surprised how many are out there – these are often run by council, large corporations (such as Telstra), government departments or not-for-profit organisations. Awards submissions do take some time, serious thought and preparation, but the return you get in experience and brand awareness (if you win!) is definitely worth it. Start by researching the awards that your salon business would have the best chance at winning, then gather your content before you sit down to start your submission (for Sustainable Salons Australia members, head office can even provide you with your salon’s recycling footprint). If you’re successful, be sure to splash your win all over your salon windows, social media and in the local newspaper!
Shout all about it
On that note, local media coverage is a fantastic way to gain new business, and the sustainability message is a hot topic that captures plenty of attention. Put together a simple, punchy media release that highlights what makes your salon sustainable… if this is not in your skill set, find a media savvy friend, family member or client to help you. Be sure to include why sustainability is important to your salon, the programs/initiatives you’re part of, awards you’ve won and how you’re helping the local community. Don’t forget to include some great photos to illustrate your salon’s sustainability stories! And if you’re ready to go one step further, why not contact your local member and let them know what you’re up to – you never know where an opportunity will lead.