Posted on 5th May 2014 by Madeline Maguire
Convenience – one little word that means everything to today’s clients. One of the most common and damaging mistakes you can make as a business owner is unintentionally making it hard for clients to find, book and return to you.
Sure, your front desk staff may call clients right back if they’ve left you a voicemail, but today’s consumers expect more than that – because they never wanted to wait in the first place. These ‘small’ details add up and, although they may not even say anything at the time, can lead to even the most loyal client abandoning you for a salon that feels easier to deal with.