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Paul Frasca

Paul Frasca

about the author

Paul Frasca started his hairdressing career at the age of 11. He was a salon owner by the age of 19. Winning a prestigious hairdressing award took him to Europe where he styled an elite clientele for the next decade.

His passion for sustainability started when he lived in Amsterdam where he met his partner Ewelina Soroko, a passionate environmentalist.

Their travels brought them to Australia where they researched salon waste and discovered that hairdressers send one million kilos of aluminium foils to landfill every year. That was the catalyst to start Refoil, the industry’s first sustainably minded foiling concept. But their commitment to making salon waste history didn’t stop there.

In 2014 the pair started a revolutionary salon recycling program called Sustainable Salons Australia, awarded Best Business Service of the year in 2016 at the AHIAs and Best Business Performance of the year at the Hair Expo Awards. Most recently, Sustainable Salons Australia was presented with the Special Recognition Award at the 2017 AHIAs.

Paul also volunteers his time as a board director at The Australian Hairdressing Council where he is responsible for improving the industry’s environmental practices.



Tell your sustainability story!

Posted on 3rd April 2017 by Paul Frasca

Green Hair Large

So you’ve made your salon business sustainable… that’s fantastic! But don’t let your hard work and commitment go to waste; market it!

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