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Caitlin Adamson

2017 04 Caitlin Adamson

about the author

Caitlin Adamson is a passionate creative and analytical thinker who brings her love for the written word to the marketing world. She brings her fresh outlook to the Shortcuts team and strives to create strategic and engaging collateral to help salons, spas, clinics and barbers to tackle their business endeavours with confidence.



Tech tools that saved our lives in 2017

Posted on 1st December 2017 by Caitlin Adamson

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2017 was a big year. But one thing that shone through for us was the number of game-changing tech tools that had us shouting, “Thank you, 2017!” We’ve wrangled up the best of the best that will help your salon, spa or barber business work smarter, not harder.

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Give way to top giveaways

Posted on 10th November 2017 by Caitlin Adamson

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We all feel the allure of the freebie. It’s almost irresistible. Giveaways not only drive sales for your salon, spa or barber business, they are also dynamite for building your database, increasing engagement with your brand on and offline and helping introduce a delicious new product or service.

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Go green and clean this National Recycling Week

Posted on 9th November 2017 by Caitlin Adamson

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It’s time we up the ante on recycling because, yes, National Recycling Week starts on Monday 13th November. Many salon, spa and barber businesses in the industry are getting their grip on waste, cutting down on plastics, chemicals, and all things messy. All to help keep our beautiful country pristine. We like to help, and while we can’t remove your waste for you, we can give you a few little handy tips. 

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