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Should you be exposing yourself more?

Posted on 5th November 2014 by Paul Rose

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When it comes to your business – of course you should! The best way to attract new clients is to expose yourself as much as you can – and the mylocalsalon booking directory is the ideal way to do it. Designed to work hand-in-hand with Shortcuts' online booking technology, mylocalsalon gives you the power to let new clients find you and book appointments in real-time.

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Four reasons why stock management is worth the effort

Posted on 8th October 2014 by Fleur Murphy

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Let’s face it, keeping track of how much product you have in stock isn’t the most fun part of running your business. The thought of sitting down and counting each and every product on the shelf is enough to make even the most diligent business owner cringe.

If you do take the time to effectively manage your stock, you will feel the positive flow-on effects across your entire business. It will help make everything run more smoothly, and help you ensure your profits and cash-flow aren’t tied up in the stock on your shelf.

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Knowing your numbers

Posted on 29th September 2014 by Antony Whitaker

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The challenge for many salon owners is twofold: first, knowing which are the important numbers to track and, second, knowing how to drive those numbers in the right direction. So, at a salon level if there were just three numbers to focus on, what would they be?

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The fundamentals of successful holiday marketing

Posted on 3rd September 2014 by Madeline Maguire

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If the idea of gearing up for your holiday season marketing gives you a headache – don’t worry, we’re here to break it down into small pieces and help you get organised. 
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The ABCs of an effective front desk

Posted on 7th August 2014 by Paul Rose

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A well-managed and efficient front desk is the hub around which your entire salon revolves. When things are flowing smoothly at the front desk, everything else seems just that little bit more effortless.

It helps keep your other employees on track throughout the day, and ensures your client experience – from when they first walk through the door to when they say goodbye – is completely seamless.

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