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Knowing your numbers

Posted on 29th September 2014 by Antony Whitaker

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The challenge for many salon owners is twofold: first, knowing which are the important numbers to track and, second, knowing how to drive those numbers in the right direction. So, at a salon level if there were just three numbers to focus on, what would they be?

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The fundamentals of successful holiday marketing

Posted on 3rd September 2014 by Madeline Maguire

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If the idea of gearing up for your holiday season marketing gives you a headache – don’t worry, we’re here to break it down into small pieces and help you get organised. 
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The ABCs of an effective front desk

Posted on 7th August 2014 by Paul Rose

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A well-managed and efficient front desk is the hub around which your entire salon revolves. When things are flowing smoothly at the front desk, everything else seems just that little bit more effortless.

It helps keep your other employees on track throughout the day, and ensures your client experience – from when they first walk through the door to when they say goodbye – is completely seamless.

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Why selling is caring

Posted on 29th July 2014 by Lisa Conway

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Selling has a bad reputation these days, but if a product will help a client achieve the look they’re after, is recommending it selling to them… or simply caring for them and their hair? 

I often hear the argument that staff should be there to help people feel good, not to push them to buy product, but in reality the two are so closely related that you can’t do one without the other.

Nobody wants to be sold to, but we do all love to be looked after and pampered, and your clients come to you expecting this.

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Five minutes with Matt Minol

Posted on 23rd July 2014 by Fleur Murphy

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Meet the avant-garde supergeek from Tasmania whose talent is starting to draw some serious attention.

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