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Your 2016 marketing plan, sorted!

Posted on 21st January 2016 by Madeline Maguire

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To keep your marketing on track when the year gets busy, it's essential to have a calendar that includes the themes and promotions you’d like to cover, as well as the materials you’ll need to be successful. Here's some ideas to get you started.

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The top five emails you should be sending today

Posted on 4th August 2015 by Madeline Maguire

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One-off promotions can be a great way to get quick wins, but it’s the ongoing campaigns you send year-round that have the biggest impact on your business and client relationships. So, what are the five most important email campaigns you should be sending right now?

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Should you be exposing yourself more?

Posted on 5th November 2014 by Paul Rose

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When it comes to your business – of course you should! The best way to attract new clients is to expose yourself as much as you can – and the mylocalsalon booking directory is the ideal way to do it. Designed to work hand-in-hand with Shortcuts' online booking technology, mylocalsalon gives you the power to let new clients find you and book appointments in real-time.

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Four reasons why stock management is worth the effort

Posted on 8th October 2014 by Fleur Murphy

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Let’s face it, keeping track of how much product you have in stock isn’t the most fun part of running your business. The thought of sitting down and counting each and every product on the shelf is enough to make even the most diligent business owner cringe.

If you do take the time to effectively manage your stock, you will feel the positive flow-on effects across your entire business. It will help make everything run more smoothly, and help you ensure your profits and cash-flow aren’t tied up in the stock on your shelf.

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The forgotten gems in your database

Posted on 2nd July 2014 by Fleur Murphy

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Does it feel like filling out your client cards is a waste of time and energy? Think again!

Your database is a digital treasure trove of information about your clients – even the most basic personal details can reveal valuable insights about what makes them tick, and what could encourage them to spend more.

Read on to discover the top four essential details you should collect, so that you can use your data to grow your business.

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The Beauty of Text Messages

Posted on 3rd March 2014 by Paul Rose

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With nearly four out of 10 people checking their phone at least every half hour, texts are a simple and immediate way to communicate with your clients. All kinds of businesses - from salons and spas through to vets and mechanics - are using SMS to remind their clients about their appointments.

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Communicating successful promotions

Posted on 9th October 2013 by Eric Perera

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Communicating promotions successfully often comes down to the execution. Here are a few key pointers on how to make sure you are sending the right messages to the right people at the right time.

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